Quotes & Sayings About Marketing And Pr

Social Media is much bigger than we give it credit for. It's not just about PR or just about marketing. — Brian Solis

Apple has great marketing, among the best PR and marketing in the world. — Ron Johnson

PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good. — Graham Diamond

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. — Ryan Holmes

No controversy, no PR. — Tim Fargo

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it. — M.J. Rose

Social media puts the "public" into PR and the "market" into marketing. — Chris Brogan

I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it. — Camilla Lackberg

As new mainstream customers are acquired and new markets are conquered, the product becomes part of the public face of the company, with important implications for PR, marketing, sales, and business development. In most cases, the product will attract competitors: copycats, fast followers, and imitators of all stripes. — Eric Ries

The explosion of paperwork, in turn, is a direct result of the introduction of corporate management techniques, which are always justified as ways of increasing efficiency, by introducing competition at every level. What these management techniques invariably end up meaning in practice is that everyone winds up spending most of their time trying to sell each other things: grant proposals; book proposals; assessments of our students' job and grant applications; assessments of our colleagues; prospectuses for new interdisciplinary majors, institutes, conference workshops, and universities themselves, which have now become brands to be marketed to prospective students or contributors. Marketing and PR thus come to engulf every aspect of university life. — David Graeber

If you've taken a photo with your camera's pop-up flash, you're probably wondering how camera manufacturers list pop-up flash as a feature and keep a straight face. It's probably because the term "pop-up flash" is actually a marketing phrase dreamed up by a high-powered PR agency, because its original, more descriptive, and more accurate name is actually "the ugly-maker. — Scott Kelby

Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. — M.J. Rose

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click. — Ryan Holiday

...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails to live up to those pronouncements, real long-term damage can happen to a corporate brand. But startups have the advantage of being obscure, having a pathetically small number of customers and not having much exposure. Rather than lamenting them, use these advantages to experiment under the radar and then do a public marketing launch once the product has proved itself with real customers. — Eric Ries

If I was down to the last dollar of my marketing budget I'd spend it on PR! — Bill Gates

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. — Natalie Massenet

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages. — M.J. Rose

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt