Marketing 3.0 Kotler Quotes & Sayings

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler

Marketing is a race without a finishing line — Philip Kotler

The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. — Philip Kotler

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. — Philip Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies. — Philip Kotler

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. — Philip Kotler

Marketing is the set of human activities directed at facilitating and consummating exchanges. — Philip Kotler

Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. — Philip Kotler

Where is personal selling? Isn't the sales force of key importance in business marketing? — Philip Kotler

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. — Philip Kotler

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity. — Philip Kotler

The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler