Quotes & Sayings About Market Segmentation

Market segmentation s a natural result of the vast differences among people. — Donald Norman

The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities. This is especially true in the face of competitive pressure. Although this might be a good way to gain a focused competitive advantage and increase share of the existing market space, it is not likely to produce a blue ocean that expands the market and creates new demand. — W.Chan Kim