Quotes & Sayings About Market Research

A dozen years ago, the size of the cybersecurity market was just $3.5 billion. Research reports valued the global cybersecurity market at $64 billion in 2011 and $78 billion in 2015; they project it to be at $120 billion by 2017. ...I expect the total market size of the cybersecurity to increase even faster, reaching $175 billion by the end of 2017. — Alec Ross

I don't really follow market research. In the end, I respond to my own instincts. — Anna Wintour

Don't rely on market research, people don't know what they want until you show them. — George Ilian

The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted. — James Surowiecki

Now death is uncool, old-fashioned. To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself. — Tana French

If America's universities are indeed poor value for money, why might that be? The main reason is that the market for higher education, like that for health care, does not work well. The government rewards universities for research, so that is what professors concentrate on. Students are looking for a degree from an institution that will impress employers; employers are interested primarily in the selectivity of the institution a candidate has attended. Since the value of a degree from a selective institution depends on its scarcity, good universities have little incentive to produce more graduates. — Anonymous

I see myself as life-sized, certainly not a supersized personality, and apparently after 30 years of television, that's what the audience thinks of me as well. I know this because for the first time in my career, I've just seen market research, and the thing I am known for is being authentic. — Jane Pauley

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don't do market research. — Akio Morita

"(Big name research firm) says our market will be $50 billion in 2010." Every entrepreneur has a few slides about how the market potential for his segment is tens of billions. It doesn't matter if the product is bar mitzah planning software or 802.11 chip sets. Venture capitalists don't believe this type of forecast because it's the fifth one of this magnitude that they've heard that day. Entrepreneurs would do themselves a favor by simply removing any reference to market size estimates from consulting firms. — Guy Kawasaki

A cookie store is a bad idea. Besides, the market research reports say America likes crispy cookies, not soft and chewy cookies like you make. — Debbi Fields

We don't believe in market research for a new product unknown to the public. So we never do any. — Akio Morita

I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts. — Charles Saatchi

After all, it wasn't science that had transformed the world, but the marriage of technology and capitalism. The ignorant might blame science for the ills and evils of the modern era, but that was a case of mistaken identity - no research scientist had ever polluted a water table with a PCB, or performed a third-trimester abortion, or denied someone insurance based on a genetic screening, or turned the Internet into a covert way of peering into private lives. Real scientists were invisible outside their own circle of peers. Even Nobel Prize recipients barely registered on the public consciousness, as Brohier well knew. A Heisman Trophy or an Oscar counted for far more - there was no market for Heroes of Science trading cards. Status was still measured in arcane units: bylines, citations, appointments, grants. — Arthur C. Clarke

On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, Did Alexander Graham Bell do any market research before he invented the telephone? — Walter Isaacson

Could it be, I wonder, that there is such a thing as a wantologist, someone we can hire to figure out what we want? Have I arrived at some final telling moment in my research on outsourcing intimate parts of our lives, or at the absurdist edge of the market frontier? — Arlie Russell Hochschild

Anything new and different is most susceptible to market research. — Phil Keoghan

Many companies have long contended that stress in the home causes productivity loss in the market place.. and it does. But research now reveals that stress on the job causes stress at home. In other words, they feed off each other — Zig Ziglar

Market research can't tell you about solving problems that customers can't conceive are solvable. Giving the customer what he wants is less important than giving him what he doesn't yet know he wants. — Eric Schmidt

To create something you want to sell, you first study and research the market, then you develop the product to the best of your ability. — Clive Cussler

Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are. — Margaret Heffernan

Since the beginning, HTC has focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends. — Cher Wang

depletion and climate change. For the older generation it's easy to misunderstand the word 'student' or 'graduate': to my contemporaries, at college in the 1980s, it meant somebody engaged in a liberal, academic education, often with hours of free time to dream, protest, play in a rock band or do research. Today's undergraduates have been tested every month of their lives, from kindergarten to high school. They are the measured inputs and outputs of a commercialized global higher education market worth $1.2 trillion a year - excluding the USA. Their free time is minimal: precarious part-time jobs are essential to their existence, so that they are a key part of the modern workforce. Plus they have become a vital asset for the financial system. In 2006, Citigroup alone made $220 million clear profit from its student loan book.2 — Paul Mason

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do when you're confronted by criticism. You just don't listen to it. — Bret Easton Ellis

Network executives usually have bad taste. It's either just a reflection of what market research tells them that normal people are into, or whatever their adolescent children are obsessed with. I have so often been on the receiving end of whatever powerful network executive's children are watching that week. That — Mindy Kaling

The notion of carefully wrought bullshit involves, then, a certain inner
strain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right. — Harry G. Frankfurt

Market research shows that Haribo gummies are the leading candy consumed by voracious readers. — Elisabeth Egan

I'm very concerned about the increasing distortion of research by the intrusion of the market. Universities are beginning to see science as a means of attracting funds. — Philip Kitcher

The self-regulating mechanism of the market place cannot always be depended upon to produce adequate results in scientific research. — James R Newman

The typical industry approach is [retailers] to treat vendors like the enemy ... If vendors can't make a profit then they don't have money to invest in research and development, which in turn means that the products they bring to the market will be less inspiring to customers, which in turn detriments the retailer's business because customers aren't inspired to buy. People want to cut costs and negotiate aggressively because there's a limited amount of profit to be shared by both sides. As a result of this "death spiral", most retailers fail. — Tony Hsieh

If Nintendo had been an American company playing by the rules such companies follow, it would have given up long before there was any indication of success - that is, after Arakawa's original market surveys, when the AVS failed, or when there was resistance at the first trade shows. Many American companies are so wedded to market research that the devastating results of focus groups have signaled death knells. Had Nintendo been American, the company would probably have retreated when retailers in New York declined to place orders, or when it took more than a year for big sales numbers to appear. But commitment to an idea and pure tenacity are inherent in Japanese business philosophy - and certainly to Japanese business successes. — David Sheff

About 85 percent of what you see is just because I get on the phone and [say], 'Let's go do this'. I don't do any market research or test groups or focus [groups]. I just go, 'It's my company; would I buy it, personally?' — Todd McFarlane

I adore vintage clothes. When I go on the road doing auditions for So You Think You Can Dance, I always research the cities we're traveling to so I know where all the best vintage stores are. There are several stores and flea markets I love here in LA. Shareen is amazing with the best edit in town! Golyester is great. I really enjoy the Rose Bowl market. A word of warning: wear layers, comfortable shoes, be prepared to hunt, and fuel yourself with a bucket of cappuccino! Enjoy! — Cat Deeley

There's nothing wrong with continuous improvement and smart business tactics, but the tail is wagging the dog when market research becomes more important than technical innovation. — Eric Schmidt

We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of. — Ricky Gervais

Brisk Insights - Market Research Reports

Brisk Insights is a global market research firm. Our insightful analysis is focused on developed and emerging markets. — Travis Bryant

It's important that public funds be spent in research directions that are pushing market frontiers rather than working in existing areas. This means funding research not only on drugs but also on areas like life-style changes, even if the profit potential is lower for Big Pharma as you cannot sell that change as you can sell a medicine. — Mariana Mazzucato

When, as today, there is a market in human organs, when fetuses are produced to make spare organs available, or to make progress in research and preventive medicine, many regard the human content of these practices as implicit. But the contempt for man that underlies it, when man is used and abused, leads
like it or not
to a descent into hell. — Pope Benedict XVI

Manufacturing doesn't just mean building cars and metal-bashing; it includes making pharmaceuticals and hi-tech electronics. A crucial part of the process is the research and development that allows better and greener products to come to market. Britain has traditionally had a strong science and engineering base. — Martin Rees

The trouble with market research is that people don't think how they feel, they don't say what they think and they don't do what they say.3 — David Lewis

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction. — Charles Kettering

It is the new and different that is always most vulnerable to market research. — Malcolm Gladwell

Brokerage firms and their executives cannot use threats regarding research activities as a way to obtain investment banking business. The threat to drop research coverage if Piper were not selected as the lead underwriter for a secondary offering was totally inappropriate and undermines the integrity of the market. — Mary Schapiro

If you have to wear a hazmat suit to raise crops, why would you ever eat them? If you're afraid of getting that crap on your skin, how much more insane would it be to put it in your mouth! Seriously? I often wonder, and I wish someone would research it if they haven't already, whether the CEOs of Monsanto, Dupont, etc., eat GMO products and feed them to their families, or if they send out their 'personal shoppers' to the local farmer's market to bring home fresh, organic produce every week? I suspect the latter. I'm quite sure they all have reverse osmosis water systems in their mansions. Let me put it bluntly, if I haven't been clear so far. The day the CEO of Monsanto guzzles a gallon of Roundup, is the day I'll consider buying their products, maybe. — Steve Bivans

There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research would solve that. — Charlie Huston

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative products is limited in this regard. — John Harvey-Jones

We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren't going to go out and do market research. We just wanted to build the best thing we could build. — Steve Jobs

Accustomed to the veneer of noise, to the shibboleths of promotion, public relations, and market research, society is suspicious of those who value silence. — John Lahr

Water: 35 liters, Carbon: 20 kg, Ammonia: 4 liters, Lime:1.5 kg, Phosphrus: 800 g, salt: 250g, saltpeter:100g, Sulfer: 80g, Fluorine: 7.5 g, iron: 5.6 g, Silicon: 3g, and 15 other elements in small quantities ... thats the total chemical makeup of the average adult body. Modern science knows all of this, but there has never been a single example of succesful human trasmutation. It's like there's some missing ingredient ... Scientists have been trying to find it for hundreds of years, pouring tons of money into research, and to this day they don't have a theory. For that matter, the elements found in a human being is all junk that you can buy in any market with a child's allowence. Humans are pretty cheaply made. — Hiromu Arakawa

There is all the more reason for startups to write Web-based software now,
because writing desktop software has become a lot less fun.
If you want to write desktop software now you do it on Microsoft's terms,
calling their APIs and working around their buggy OS. And if you manage to write something
that takes off, you may find that you were merely doing market research for Microsoft. — Paul Graham

Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor. — George Lois

The four-step strategy that the Laptop Millionaire taught me was very simple: 1. Find a niche market with a problem that needs solving, research some great solutions, and create a Word document with that information in it. This can be a simple 30-page Word document, with one really good idea in it! — Mark Anastasi

I love market research because you really have an idea of what your consumers are looking for. — Aerin Lauder

You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research. — Aaron Levie

I teach at Caltech and oversee a research laboratory there. In general, I find that the majority of young people are excited by the prospects of research, but they soon discover that in the current market, many doctorate-level scientists are holding temporary positions or are unemployed. — Ahmed Zewail

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for. — Nathan Myhrvold

We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow. — Francis Maude

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies. — Tom Robbins

I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research. — Anna Wintour

Television networks are a lot like automobile manufacturers or anyone else who's in commerce. If something out there catches on with the public ... I guess you can call it 'market research.' — Glen A. Larson

Whenever you have the kind of market that is taking shape now - a wildly volatile one with big pricing discrepancies - it plays right into the hands of managers who are very focused on research and stock picking. — James Russell Lowell

Running a company on market research is like driving while looking in the rear-view mirror. — Anita Roddick

If there is already a market research report out there with all the information you need, it is probably too late for your new venture. — Bill Aulet

At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for. — Alex Abreu

Do your own market research; ask your last ten customers exactly why they bought from you. — Brian Tracy

Fifty years later, in the 1920s, the American DuPont Company independently set up a similar unit and called it a Developmental Department. This department gathers innovative ideas from all over the company, studies them, thinks them through, analyses them. Then it proposes to top management which ones should be tackled as major innovative projects. From the beginning, it brings to bear on the innovation all the resources needed: research, development, manufacturing, marketing, finance, and so on. It is in charge until the new product or service has been on the market for a few years. — Peter F. Drucker

The writer Umberto Eco belongs to that small class of scholars who are encyclopedic, insightful, and nondull. He is the owner of a large personal library (containing thirty thousand books), and separates visitors into two categories: those who react with "Wow! Signore, professore dottore Eco, what a library you have ! How many of these books have you read?" and the others - a very small minority - who get the point that a private library is not an ego-boosting appendage but a research tool. Read books are far less valuable than unread ones. The library should contain as much of what you don't know as your financial means, mortgage rates and the currently tight real-estate market allows you to put there. You will accumulate more knowledge and more books as you grow older, and the growing number of unread books on the shelves will look at you menancingly. Indeed, the more you know, the larger the rows of unread books. Let us call this collection of unread books an antilibrary. — Nassim Nicholas Taleb

Last year, I was conversing by e-mail with an acquaintance who was investigating the black market in cadaver parts. She came into possession of a sales list for a company that provides organs and tissues for research. On the list was "vagina with clitoris." She did not believe that there could be a legitimate research purpose for cadaver genitalia. She assumed the researcher had procured the part to have sex with it. I replied that physiologists and people who study sexual dysfunction still have plenty to learn about female arousal and orgasm, and that I could, with little trouble, imagine someone needing such a thing. Besides, I said to this woman, if the guy wanted to nail the thing, do you honestly think he'd have bothered with the clitoris? — Mary Roach

At the end of the presentation someone asked whether he thought they should do some market research to see what customers wanted. "No," he replied, "because customers don't know what they want until we've shown them." Then he pulled out a device that was about the size of a desk diary. "Do you want to see something neat?" When he flipped it open, it turned out to be a mock-up of a computer that could fit on your lap, with a keyboard and screen hinged together like a notebook. "This is my dream of what we will be making in the mid-to late eighties," he said. They were building a company that would invent the future. — Walter Isaacson

I always market research my books before I hand them in by showing them to five or six close friends who I trust to be honest with me, so they are very heavily re-written already. — Helen Fielding

The need to engage businesses and decision makers with customers can only increase in importance, and as it does, the market research industry must recognise that engagement is a facet of what we do. — Alex Johnston

The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things wrong with it. It is so difficult and expensive to obtain for many uses that sheer cost eliminates it. A more economical substitute, which is almost universally used in such fields as opinion polling and market research, is called stratified random sampling. — Darrell Huff

To my mind the defining characteristic of our era is spin, everything tailored to vanishing point by market research, brands and bands manufactured to precise specifications; we are so used to things transmuting into whatever we would like them to be that it comes as a profound outrage to encounter death, stubbornly unspinnable, only and immutably itself. The — Tana French

He's as bad as my mother. Maybe worse. He's a market-research consultant. He studies people's facial expressions to see how they feel about commercials and products. He used to be a psychologist but he makes more money helping big corporations dupe the public. The worst part is he can look at your face and say 'Your upper lip just twitched! Anger! You're angry. Don't try to hide it from me, young man. Why does it make you angry when I say those pants make you look like a girl? Doe you have something against girls? Perhaps some unresolved Oedipal feelings? — Natalie Standiford

[I]ntrinsic value follows meaning follows form follows economics follows function follows more economics follows market research. — Erik Adigard

At Nokia, we have an internal market for ideas. There could be someone in Nokia who wants research, and they will come to us. — Jan Chipchase

Market research shows that older women like seeing older women in ads, and that younger women do, too - because they see them and are not frightened of growing older. — Isabella Rossellini

I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report. — Jim Barksdale

People who read too many books get quirky. We can't have too much eccentricity or it would bankrupt us. Market research depends on people behaving as if they were all alike. — John Taylor Gatto

If the research agenda reflects "market forces", the problems of the poor are likely to be even more neglected than they already are. — Philip Kitcher

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers would put up. Now it's all just copies from the latest best-seller list and damn little of anything else. — Jerry Pournelle

Being satisfied: this is the general model of being and living whose promoters and supporters do not appreciate the fact that it generates discontent. For the quest for satisfaction and the fact of being satisfied presuppose the fragmentation of 'being' into activities, intentions, needs, all of them well-defined, isolated, separable and separated from the Whole. Is this an art of living? A style? No. It is merely the result and the application to daily life of a management technique and a positive knowledge directed by market research. The economic prevails even in a domain that seemed to elude it: it governs lived experience. — Henri Lefebvre