Market Depth Quotes & Sayings

Books can create a depth of story, a background of information and ideas, that televison and movies can't. Sure, the television shows may shock, but only on a superficial level. They'd never risk market share to really explore the issues. They report, but don't analyze or suggest any new ways for living our lives. — Chuck Palahniuk

An in-depth, introspective analysis is required. It needs to be objective, candid, and thorough. Good questions, like the following, can help. They may not produce perfectly clear answers, but they are a starting point. (Note that they are from an external perspective to give you some distance from internal biases.) What would our competitors say we do exceptionally well? Where are we dominant in the marketplace? Where do we have high market share? Where have others attempted to compete with us and failed? If we asked members to play "word association" with us, when we say the "XYZ Association" what word or phrase would come immediately to mind? If we asked members to identify the one thing that we do that helps them most, what would they say? What are we not doing that we should be doing that expands on existing strength? Don't allow your association to operate on "pseudo strength." Make sure your strength is real. — Harrison Coerver

Not to improve is fatal. Organizations who fail to respond to changes in the marketplace become stuck in a rut of product focused production with an ever shrinking market and the only difference between a rut and a grave is the depth. — Robin Byrne

MindSparks has produced some of the best materials on the market for teaching students how to read and write history with intellectual integrity and depth. Rarely have I come across curriculum so useful in helping students become literate, thinking citizens. Bravo. — Sam Wineburg

The alternative to the free market consumer culture is a set of covenants that supports neighborly disciplines, rather than market disciplines, as a producer of culture. These non-market disciplines have to do with the common good and abundance as opposed to self-interest and scarcity. This neighborly culture is held together by its depth of relatedness, its capacity to hold mystery, its willingness to stretch time and endure silence. — Walter Brueggemann