Map Testing Quotes & Sayings

the children make of it what they can. What they don't understand today, they might tomorrow. "The Declaration is like a map. You trust that it's right, but you only know by going out and testing it yourself. — Colson Whitehead

What has been his cause for searching the heavens day and night, for testing the limit of his reach hour by hour like a man trapped inside an expanding balloon? The reasons were as various as the days they consumed: to grasp the workings of the universe, to find something more beyond earth's fretful compass, to put his name to a discovery and secure fame's immortality, to be able to point to a map and proclaim simply: here I am. — John Pipkin

This strange new test called PISA, which stood for the Program for International Student Assessment. Instead of a typical test question, which might ask which combination of coins you needed to buy something, PISA asked you to design your own coins, right there in the test booklet. — Amanda Ripley

PISA was developed by a kind of think tank for the developed world, called the Organization for Economic Co-operation and Development, and the scientist at the center of the experiment was Andreas Schleicher. — Amanda Ripley

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg