Kotter Vision Quotes & Sayings

No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service. — John P. Kotter

Leaders establish the vision for the future and set the strategy for getting there. — John P. Kotter

Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome. — John P. Kotter

Leadership is about setting a direction. It's about creating a vision, empowering and inspiring people to want to achieve the vision, and enabling them to do so with energy and speed through an effective strategy. In its most basic sense, leadership is about mobilizing a group of people to jump into a better future. — John P. Kotter

Good communication is not just data transfer. You need to show people something that addresses their anxieties, that accepts their anger, that is credible in a very gut-level sense, and that evokes faith in the vision. — John P. Kotter

Great vision communication usually means heartfelt messages are coming from real human beings. — John P. Kotter

People are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision. — John P. Kotter

Leadership defines what the future should look like, aligns people with that vision, and inspires them to make it happen despite the obstacles. — John P. Kotter