Kellogg's Cereal Quotes & Sayings

And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share ... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it. — Charlie Munger

After the alarm clock, it is the turn of Mr Kellogg to shame us into action. 'Rise and Shine!' he exhorts us from the Corn Flakes packet. The physical act of crunching cornflakes or other cereals is portraied in TV advertising as working an amazing alchemy on slothful human beings: the incoherent, unshaven sluggard (bad) is magically transformed into a smart and jolly worker full of vigour and purpose (good) by the positive power of cereal. Kellogg himself, tellingly, was a puritanical health-nut who never had sex (he preferred enemas). Such are the architects of our daily life. — Tom Hodgkinson

The breakfast food idea made its appearance in a little third-story room on the corner of 28th Street and Third Avenue, New York City ... My cooking facilities were very limited, making it very difficult to prepare cereals. It often occurred to me that it should be possible to purchase cereals at groceries already cooked and ready to eat, and I considered different ways in which this might be done. — John Harvey Kellogg

I am addicted to cereal. I am one of those people who just loves their cereal morning, noon and night. Kellogg's message is what I tell my kids every single day, which is: You've gotta start off your day right with a good, healthy breakfast to give yourself the potential for greatness. — Summer Sanders