Isaiah Mustafa Old Spice Quotes & Sayings

Anything is possible when your man smells like Old Spice and not a lady. I'm on a horse. — Isaiah Mustafa

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions. — Bernadette Jiwa

I'm OK with being the Old Spice Guy because before I was the Old Spice Guy I was the guy looking for work on his couch. — Isaiah Mustafa