Quotes & Sayings About Intangible Assets

Intangible assets are real, identifiable assets that are not physical objects. — Mike Piper

The competitive advantage of the twenty-first century is increasingly derived from hard-to-copy intangible assets such as company culture and leadership effectiveness. — Scott Keller

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records. — Richard Branson

The art of creating value from intangible assets (Liebowitz 1999; Nonaka — Anonymous

Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble. — Charlotte Beers