I Smell The Weekend Quotes & Sayings

cozy+smell of pancakes-alarm clock=weekend — Amy Krouse Rosenthal

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions. — Bernadette Jiwa

Say you'll go caving this weekend." The leather coat crinkled and moved as he tried to move closer to me than the seat belt would allow. He could have reached out and touched me. Part of me wanted him to, which was sort of embarrassing all on its own. I started to say no, then realized I wanted to say yes. Which was silly. But I was enjoying sitting in the dark with the smell of leather and cologne. Call it chemistry, instant lust, whatever. I liked Richard. He flipped my switch. It had been a long time since I had liked anybody. Jean-Claude — Laurell K. Hamilton