Hedonic Treadmill Quotes & Sayings

Samuel Johnson called it the vanity of human wishes, and Buddhists talk about the endless cycle of desire. Social psychologists say we get trapped on a hedonic treadmill. What they all mean is that we wish, plan and work for things that we think will make us happy, but when we finally get them, we aren't nearly as happy as we thought we'd be. — Alison Gopnik

Repeatedly comparing our situation with that of others is a kind of sickness of the mind that brings much unnecessary discontent and frustration. When we have a new source of enjoyment or a new car, we get excited and feel that we are at the top of our game. But we soon get used to it and our excitement subsides; when a new model comes out we become unhappy with the one we have and feel that we can only be satisfied if we get the new one, especially if other people around us have it. We are caught on the "hedonic treadmill" - a concept coined by P. Brinkman and D. T. Campbell.7 While jogging on a treadmill, we need to keep running simply to remain in the same spot. In this case, we need to keep running toward acquiring more things and new sources of excitement simply to maintain our current level of satisfaction. — Matthieu Ricard

The Hedonic Treadmill By failing to anticipate the extent of our hedonic adaptation, as consumers we routinely escalate our purchases, hoping that new stuff will make us happier. — Dan Ariely

What was going on? Brickman surmised that, in the case of the lottery winners, they now derived significantly less pleasure from ordinary events like buying clothes or talking to a friend. What was once enjoyable was no longer so. Psychologists call this the "hedonic treadmill." Much like a regular treadmill, the hedonic treadmill makes you sweat and should be avoided at all costs. Unlike a regular treadmill, however, the hedonic variety is definitely not good for your health. It will drive you nuts, this infinite cycle of pleasure and adaptation. Interestingly, there are two notable exceptions to the hedonic treadmill. Noise and big breasts. Studies have found that we never really get used to loud noises, despite prolonged exposure. Another study found that women who get breast implants never tire of the enjoyment it brings them, and presumably their companions feel the same. — Eric Weiner