Great Expectations Meaningful Quotes & Sayings

As much as possible, connect your offer to the direct benefits customers will receive. Like the Alaska coupon books, a compelling offer pays for itself by making a clear value proposition. What people want and what they say they want are not always the same thing; your job is to figure out the difference. When developing an offer, think carefully about the objections and then respond to them in advance. Provide a nudge to customers by getting them to make a decision. The difference between a good offer and a great offer is urgency (also known as timeliness): Why should people act now? Offer reassurance and acknowledgment immediately after someone buys something or hires you. Then find a small but meaningful way to go above and beyond their expectations. — Anonymous