Great Brand Strategy Quotes & Sayings

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Eighty percent of all cultures are the same, it is the 20% that make a culture unique and slam dunks the brand promise to the customer. — Curt Coffman

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. — Hartmut Esslinger