Great Brainstorming Quotes & Sayings

There's an old saying that great writing is simple but not easy, and so it is. The search for that one plain but inobvious [SIC] word that will do the work of five, the agony of untangling a complex idea that has become a mess of phrases in the writer's mind, the willingness to keep doing it over and over again until it is right
all of that plus some luck yields prose so clear that it seems a child could have written it. — William Souder

You have to free your brain to roam to places that are a little impractical, and innovation consultants have come up with some great ways to encourage that. One of my favorites comes from Legrand, who tells people in group brainstorming sessions to try to come up with the WORST possible ideas that they can think of ... Once you have a list of really, really bad suggestions - and coming up with them does force your brain to work in a different way - you try to flip them over into the positive. — Amanda Lang

Brainstorming sounds like a great idea, but it doesn't work. Dozens of studies have demonstrated this conclusively. People produce more good ideas - twice as many - alone than they do together. One problem with brainstorming is — Eric Weiner

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create? — Howard Schultz