Eric Chrome Quotes & Sayings

Come on in, I've got a sale
on scratch and dent dreams,
whole cases of imperfect ambitions
stuff the idealists couldn't sell.
Yeah, I know none of its got price tags,
you decide how much its worth.
And none of its got glossy colored packaging
but it all works just fine.
I've got rainy day swing sets
good night kisses and stationary stars
still flying at the speed of light.
And over there out back
if you dig down through those
alabaster stoplights and those old 45's
you'll find a whole crate of second hand hope.
Yeah right there, that's no chrome,
you just gotta work, polish it up a little bit.
Most folks give up too easy,
trade it in for some injection mold
and here and now. — Eric Darby

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt