Edward De Bono Creative Thinking Quotes & Sayings

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better ... no longer enough to be efficient and solve problems. — Edward De Bono

They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. — Edward De Bono

Complacency with our traditional judgement based thinking methods is not enough. Our existing thinking habits are excellent just as the rear wheel of a motor car is excellent but not enough. We need to put far more emphasis on creative and design thinking. Judgement and analysis are not enough. — Edward De Bono

Creative thinking - in terms of idea creativity - is not a mystical talent. It is a skill that can be practised and nurtured. — Edward De Bono