Quotes & Sayings About Direct Mail

Direct mail was the basis of a lot of new Right organizations in the '70s and early '80s, and it actually led to the downfall of the majority of them. It's very expensive, and you end up putting your organization more and more in debt if you're not successful with it. — Nina Easton

Got my first e-mail from Hermes today. NASA's been limiting direct contact. I guess they're afraid I'll say something like "You abandoned me on Mars, you assholes! — Andy Weir

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. — Seth Godin

For instance, the cards that I wrote for the company's 'I'd Like to Declare My Confused and Ambiguous Fondness for You' line were all notorious failures, some of which were blamed as the single direct cause of several nasty divorces, and some of their purchasers had actually taken the effort to discover the identity of their anonymous author, sending me hate mail, dead fish, and poorly wrapped, oil-stained packages emitting ticking noises. — Dexter Palmer

Direct mail - it falls out of every magazine you open these days — Derek Jameson

We did not find direct evidence that Secretary Hillary Clinton's personal e-mail domain, in its various configurations since 2009, was successfully hacked. But, given the nature of the system and of the actors potentially involved, we assess that we would be unlikely to see such direct evidence. — James Comey

I think Twitter is such a cool thing because it really is a direct line to the fans and for fans back to you, and it's such a new thing. I think in the past there's been usually fan mail and that's really good, but Twitter, it gets an immediate response. — Alison Brie

I'm addicted to the Internet. I admit it. It has transformed the way I work as a senator, communicate with my children, and keep tabs on news and cultural developments ... The Internet is a more direct communications link between legislators and their constituents ... I constantly work at fusing my Senate work into my office home page to make it as useful, timely, and user-friendly as possible for Vermonters and others who may visit ... I look at my Web site, as my 24-hour virtual office, where visitors can send me an e-mail or search for the information they need anytime, day or night. — Patrick Leahy

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers - those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another. — Jay Conrad Levinson

Instead of waiting until the holiday season - when mail solicitations flood in from worthy organizations - and making a flurry of gifts because this is the time of year to give, sit down and take stock. Identify your passion, learn about it, and direct your time, mind, and dollars to aligned causes and organizations. — Laura Arrillaga-Andreessen