David Ogilvy Consumer Quotes & Sayings

There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife. — David Ogilvy

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. — David Ogilvy

The consumer isn't a moron. She is your wife. — David Ogilvy

Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected by consumers. More often new products fail because they are not new enough. — David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. — David Ogilvy

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. — David Ogilvy