Creative Agencies Quotes & Sayings

Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise. — Bryce Courtenay

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are. — Martin Sorrell

Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide these essential elements for business. — Kevin Roberts

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. — Hartmut Esslinger

[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries. — James Dyson

Most designers and creative agencies, no matter their industry niche, will do some nonprofit or cause-related work at some stage of their career. This work helps us create a sense of purpose that is bigger than us. It connects us to our community, helps us leave a legacy and be part of something bigger than our own work. — Peleg Top

There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart. — John Woodward

Advertising agencies come to you and they are great fans, they are great creative people themselves, but they ask you to do something, and you say, "Well, we will, we'll create something together." And it is work. It's like you're doing something and they're saying, "Change this" and "Change that." It's not hard, horrible work, but creatively it's not just freedom. — Wayne Coyne