Quotes & Sayings About Corporate Identity

The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive. — Marshall McLuhan

As the social matrix becomes increasingly subject to rapid fluctuations, throwing out anchors into a collectivised past becomes more prominent than movement into a future. The desire to establish a core identity within the profusion of styles has led to image building becoming an industry in itself - as much reflected by the tactics of political groups and corporate bodies, as in the fetishistic scramble for designer labels and trendy occult symbols. Identity has, therefore, become another commodity to be traded in the marketplace. The gulf between objective icons and the Illusory has widened to such an extent that illusions have come to equal value. — Phil Hine

What Gutfreund said has become a legend at Salomon Brothers and a visceral part of its corporate identity. He said: One hand, one million dollars, no tears. — Michael Lewis

However, as Gordon Fee has argued, it is doubtful whether Paul ever uses the language of "spirit" without some reference to the Holy Spirit. Here, then, while the immediate reference may be, indeed, to Paul's own "spirit," it is his spirit as taken up into the Holy Spirit. His "presence" with the Colossians, then, is not a simple "you will be in my thoughts and prayers," but involves a profound corporate sense of identity, based on and mediated by the Spirit of God. — Douglas J. Moo

The theme of corporate stories (and millions drink them in every day) seldom varies: to be happy you must consume, to be special you must conform. Absurd, obviously, yet our identities have become so fragile, so elusive, that we seem content to let advertisers provide us with their version of who we are, to let them recreate us in their image: a cookie-cutter image based on market research, shallow sociology, and insidious lies. — Tom Robbins

Every planet will take on the corporate identity of whoever rapes it first. — Chuck Palahniuk

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate." — Jeff Fisher

The current political dispensation in the country takes pride in its affiliations with religion and culture. But unfortunately, they have become a corporate government more than a moral government. Religion to them does not mean the supremacy of moral, family and social values prescribed by religion, but hatred based on religious identity. If they can revisit their strategy, and take a bold stand against social vices, almost all the religious communities of the country, which means more than 95 pc of the people, will be standing behind them. But unfortunately, they stand for the rest 5 per cent. — Javed Jamil

It might seem odd that in cities teetering at the edge of the abyss young people still go to class - in this case an evening class on corporate identity and product branding - but that is the way of things, with cities as with life, for one moment we are pottering about our errands as usual and the next we are dying, and our eternally impending ending does not put a stop to our transient beginnings and middles until the instant when it does. — Mohsin Hamid

Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language. — Lisa Belkin

Successful change can only come in the context of a clear understanding of what may never change, what the organization stands for. This is what Peter Drucker calls the organization's culture. Culture, as he uses the term, is that which cannot, will not, and must not change. We talk a lot about changing corporate culture, as though it were just another parameter of the organization, like an SIC code or address. But Drucker would have us look at culture entirely differently, as the bedrock upon which any constructive change will have to rest. If nothing is declared unchangeable, then the organization will resist all change. When there is no defining vision, the only way the organization can define itself is its stasis. Like the human creature that fights wildly to resist changing whatever it considers its identity, the corporate organism without vision will hold on to stasis as its only meaningful definition of self. — Tom DeMarco

...the postwar revolution in America's religious identity had its roots not in the foreign policy panic of the 1950s but rather in the domestic politics of the 1930s and early 1940s. Decades before Eisenhower's inaugural prayers, corporate titans enlisted conservative clergymen in an effort to promote new political arguments embodied in the phrase "freedom under God." As the private correspondence and public claims of the men leading this charge make clear, this new ideology was designed to defeat the state power its architects feared most - not the Soviet regime in Moscow, but Franklin D. Roosevelt's New Deal administration in Washington. — Kevin M. Kruse