Quotes & Sayings About Copywriters

Bob Bly is among the most accomplished self-employed copywriters in recent years. — Steve Slaunwhite

The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood — David Ogilvy

This is the copywriters task: not to create mass desire - but to channel and direct it. — Eugene Schwartz

Groupon, as you probably are by now aware, is exactly what it sounds like: a daily-deal site offering group discounts. Maybe you've seen that done before, but certainly not like Groupon, which has executed with an energetic sales force and engaging copywriters, many culled from the Chicago comedy scene. — Rachel Sklar

You must make the product interesting, not just make the ad different. And that's what too many of the copywriters in the U.S. today don't yet understand. — Rosser Reeves

Attention Deficit Disorder, Seasonal Affect Disorder, Social Anxiety Disorder. These aren't diseases, they're marketing ploys. Doctors didn't discover them, copywriters did. Marketing departments did. Drug companies did. — Steven Pressfield

In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers as you had cows? — David Ogilvy

Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists. — Sara Sheridan

Winston Churchill said that appetite was the most important thing about education. Leadership guru Warren Bennis says he wants to be remembered as 'curious to the end.' David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity 'about every subject under the sun.' — Tom Peters

When I got back to Madison Avenue, I realized that copywriters made more than artists, so I switched. — Gary Jennings

Cultural change occurs whenever a new meme is introduced and catches on. It might be romanticism or double-entry book-keeping, chaos theory or Pokemon. So where in the world do new memes come from? sometimes they spring full-blown from the brains of artists or scientists, advertising copywriters or teenagers. often a process of mutation is involved in the creation of a new meme, in much the same way that mutations in natural environment can lead to useful new genetic traits. — Michael Pollan

By 1961, when I got my first copywriting job, 'my kind' were suddenly in demand. The creative revolution had begun. Advertising had turned into a business dominated by young, funny, Jewish copywriters and tough, sometimes violent, Greek and Italian art directors. — Jerry Della Femina

People think copywriters are obsessed with words.
This isn't correct.
The word should be 'infatuated' - it fits the context better. — Jamie Thomson

Most copywriters are like engines. They take a while to warm up to get to the point. — Drayton Bird

If you, my fellow copywriters or art directors, want to win the award, devote your genius to making the cash register ring. — David Ogilvy

David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. — David Ogilvy