Quotes & Sayings About Content Marketing

The next evolution of content marketing is not more content; it's better distribution. — Chris Penn

I think that genre distinctions basically boil down to marketing categories, which are outdated. Any time people have an argument about them, they're arguing about something that doesn't exist in any meaningful way that has to do with style or substance or actual content of books. — Emily Gould

Market like the year you are in. — Gary Vaynerchuk

...relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to. — Dan Norris

Real content marketing isn't repurposed advertising, it is making something worth talking about. — Seth Godin

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. — Bryan Eisenberg

The modern marketer is: an experimenter, a lover of data, a content creator, a justifier of ROI. — Kimberley Walsh

The key to effective content marketing is to deeply understand and address your target audience's interests and concerns by publishing content in a variety of forms, in the channels where your audience spends time. — Jason Miller

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding. — Mark Schaefer

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else ... because they're already connected. — Mitch Joel

Content marketing is the only marketing left — Seth Godin

I have to understand how we are going to market the movie. We view marketing as an extension of content creation ... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience. — Chris Meledandri

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others. — David Meerman Scott

Content is king, but marketing is queen, and runs the household. — Gary Vaynerchuk

If you're in business, all the content in the world will do you no good unless it leads to a sale. — Richie Norton

Great content inspires action. — Dane Brookes

I want my online content to be so good that Google's web crawler stops and says "Dayyyum son! — Ryan Lilly

Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There's no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can't tell you which content will attract the most links. You just have to try it and see. — Mike Moran

Content is anything that adds value to the reader's life. — Avinash Kaushik

Content marketing is about celebrating what makes your business unique. It is, inherently, about making the business more social and more human. — Robert Rose

If you're asking yourself who the content is for, it's already too late to make an impact. — Dane Brookes

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?" — Jay Baer

Marketing is really just about sharing your passion. — Michael Hyatt

Creating great content that educates and informs is always the best marketing strategy. — David Meerman Scott

Automation, big data and mobile are massive trends that will change the way we communicate from a Content Marketing perspective for years to come. — Communicate And Sell

What we're now starting to see, as online retailers begin to capitalize on their extraordinary economic efficiences, is the shape of a massive mountain of choice emerging where before there was just a peak ... By necessity, the conomics of traditional, hit-driven retail limit choice. When you dramatically lower the costs of connecting supply and demand, it changes not just the numbers, but the entire nature of the market. This is not just a quantiative change, but a qualitative one, too. Bringing niches within reach reveals latent demand for noncommercial content. Then, as demand shifts toward the niches, the economics of provided them improve further, and so on, creating a positive feedback loop that will transform entire industries - and the culture - for decades to come. — Chris Anderson

The Content Marketing Institute has derived a pithy one-sentence definition of this emerging field:5 "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action. — Eric Greenberg

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions. — Jay Baer

The key ingredient to better content is separating the single from the stream. — David Hahn

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product. — Marsha Collier

Create content that satisfies your uber goals and desires. — Tom Webster

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward. — Seth Godin

Content marketing is weaponized storytelling. — Chris Brogan

A network marketing business is based upon the leaders pulling people up, while a traditional corporate or government business is based upon only promoting a few and keeping the masses of employees content with a steady paycheck. — Robert Kiyosaki

To be truly effective at content marketing, we need to excel at promotion. — Kieran Flanagan

Your style guide is your most loyal brand protector. — Dane Brookes

When it comes to content, the best marketers know that self promotion is good! — Kieran Flanagan

Good content is the stuff of love affairs. — Tom Webster

Marketers need to adapt a "members first" approach to content. — David Hahn

In seduction, as in all forms of marketing, form superseds content. — Jesse Kellerman

If your content isn't driving conversation, you're doing it wrong. — Daniel Roth

The future of content marketing is in your hands. — David Hahn

Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc. — Chris Bennett

Content Is King, Distribution is Queen — Andrea Febbraio

Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem. — Laura Fitton

Now, if you truly understand how marketing works today, you know there is no individual six-month campaign; there's only the 365-day campaign, during which you produce new content daily. — Gary Vaynerchuk

Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information ... — George Arthur Crump

Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well. — Tim Frick

Content pays an ongoing information annuity that other forms of marketing simply do not. — Jay Baer

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts. — Neil Patel

The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place. — David Amerland

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page. — Jay Baer

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. — David Meerman Scott

Content is the emotional and informational bridge between commerce and consumer. — Jay Baer

Content Marketing is all the Marketing that's left. — Seth Godin

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me. — Rick Santorum

Content Isn't King, It's the Kingdom. — Lee Odden