Quotes & Sayings About Connectors In The Tipping Point
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This is the first lesson of the Tipping Point. Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens, and Salesmen are responsible for starting word of mouth epidemics, which means that if you are interested in starting a word of mouth epidemic, your resources ought to be solely concentrated on those three groups. No one else matters. — Anonymous