Coca Cola Executive Quotes & Sayings

A billion hours ago, human life appeared on earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music. A billion Coca-Colas ago was yesterday morning. - Robert Goizueta, chief executive of the Coca-Cola Company, April 1997 — Tom Standage

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not "into thinking," as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: "To us," as an executive at Coca-Cola puts it, "communication is message assimilation
the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it. — Mark Crispin Miller