Quotes & Sayings About Business And Marketing

Fact is, the work place to a great extent is "where we live." We need star accountants. Boffo saleswomen. Over-the-top creatives in marketing and new product development. And so on. But, since we're effectively talking about "where we live," good sense and good business and "good" engagement throughout the "supply chain," from vendor's vendor to customer's customer, we would benefit mightily-including on the P & L-if we insisted (!) on: "Pleasant." "Caring." "Engaged." — Tom Peters

...relentlessly pursue your best method of getting customers, and not the stuff you naturally gravitate to. — Dan Norris

When you have a business, you don't use Instagram as your primary selling storefront. That's what your website is for. Instead, your Instagram profile is meant to drum up interest for your business, gather followers, and direct them to your website to learn more. — Kevin J. Donaldson

I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing. — David Robinson

Every time you're exposed to advertising in America you're reminded that this country's most profitable business is still the manufacture, packaging, distribution, and marketing of bullshit. High-quality, grade-A, prime-cut, pure American bullshit. — George Carlin

A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. — Guy Kawasaki

Brainstorm your big idea(s). (2 hrs) Identify your product, customer, competition, and sales/marketing strategy. (2 hrs) Identify your plan for operations, management, capitalization, and finances. (4 hrs) Create a life plan. (4 hrs) Validate your business idea. (8 hrs) Type up your finished business plan. (4 hrs) Execute and follow through on your plan. — Steven Fies

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity. — Brian E. Boyd Sr.

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

" I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'" — Paul Newman

the prudent business mind must not only think of competing with the prevailing giants in the market but must also not be oblivious of the latent deft of the masses who are yet to dare — Ernest Agyemang Yeboah

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas. — Lawrence Eagleburger

It's fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It's still about relationships although today we have new tools and techniques at our disposal. — David Meerman Scott

There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applications horizontally ... We need to think of the enterprise not as an island of stand-alone technology. — Carly Fiorina

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman

The real axis of evil in America is the genius of our marketing and the gullibility of our people. — Bill Maher

At the end of the day, if you have a great product and service paired with the wrong pricing strategy / business model, you don't have a business. — Richie Norton

Marketing is the process of creating customers, and customers are the lifeblood of your business. — Timi Nadela

Business only has two functions - innovation and marketing. — Milan Kundera

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point. — Chad White

It is part of the business of marketing to muddy the distinction between altruism and cynicism. — Don Watson

Every small business has to become a publisher - a publisher of marketing messages and customer resources, and a publisher of stories. — Jim Blasingame

What is happening on the inside, is reflected on the outside. If you lack the confidence, you very well may feel pushy in selling your product or service. If you lack a clear plan on exactly how to grow your business, you're going to play it safe rather than do what it takes. If you feel desperate, your prospect no doubt will feel your push. If you're unclear about your exact target market, then implementing focused marketing will be nearly impossible because you don't know where your target market hangs out, their preferences, and even what and where they buy. The more you nurture your inner entrepreneur, the more it affects the outcomes of your business. — Lisa A. Mininni

In school I studied international business and marketing, so I've always been attracted to business. — Apolo Ohno

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard. — Anne M. Mulcahy

Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs. — Peter Drucker

There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings. — Gary Keller

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Customers, like spouses, can be at your beck and call if you give them what they need, when they need it and how they need it. Massage their ego and you have them by the heart. — J. N. HALM

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers. — David Amerland

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans. — Bill Gates

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

RULE #1
Market your business to the customer YOU WANT.
Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.
Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?
Focus on what you want to do and the clients you want, and market directly to them and only them. — Jana Elston

There are only two things in a business that make money - innovation and marketing, everything else is cost. — Peter Drucker

Business is war and your past clients and customer's great online reviews are your elite soldiers in battle. — Tom Kenemore

Most startups actually start down and only go up if they catch the winds of market demand. — Ryan Lilly

One of the people who most influenced me was Ben Shapiro, a marketing professor at the business school. He used to rant and rave and pound his fist: 'It's all about the customers!' And he was right. He was also right that, at that time, retailing was devoid of really talented people; he urged me to go in that direction. — Thomas G. Stemberg

Of all the depressing abuses of language in business, there is none that gets me so incensed as the rampant overuse of the word 'passionate' in company slogans, marketing blurbs, mission statements and on the sides of vans. — Tom Hodgkinson

People change, and so do their aspirations, and so should brands. — Laura Busche

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

Um um um um um. This business of - this business about marketing yourself, there's nothing wrong with that. Unless we're allowed to think that that's - that that's it. That that's the point, that that's the goal, you know? And that's the reason we're here - because that's so empty. And you as a writer know that it's - if you as a writer think that your job is to get as many people to like your stuff and think well of you as possible ... And I could, we could both, name writers that it's pretty obvious that's their motivation? It kills the work. Each time. That that's maybe 50 percent of it, but it misses all the magic. And it misses, it doesn't let you be afraid. Or it doesn't, like, let you like make yourself be, be vulnerable. Or ... nah, see, I'm not ... Anyway, anyway. — David Foster Wallace

If you're going to harness the power of digital marketing to drive your online business to dizzying new heights, you need a thorough understanding of your market, how your customers are using digital technology, and how your business can best utilize that same technology to build enduring and mutually rewarding relationships with them. — Damien Ryan

IT - especially with its role so greatly enlarged by the arrival of the Internet - has changed not only how we work and conduct business, but also how we (and our customers) play, how we consume, and how we educate our next generations. And yet the IT phenomenon, so evident in the expenditures of every organization, has not yet achieved management attention equal to other areas, such as finance, marketing, operations, and human resources. In far too many companies, IT remains a black box that business managers rarely try to see inside. When business managers do engage in IT discussions, often they bring little expertise to bear. Few feel apologetic about their IT inadequacies. But the time is coming when "I'm not an IT person" will be no more adequate as a manager's defense in the aftermath of a major corporate problem than Jeff Skilling's now notorious "I'm not an accountant" - that CEOs effort to explain his failure to foresee or prevent Enron's spectacular implosion. — Robert D. Austin

Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. — Jon Miller

There was a little optometrist shop on south Broadway tucked in between a pizza joint and what amounted to a head shop where you could buy glow-in-the-dark posters, bongs, and whatever else the hippies began marketing after they went commercial in the '70s ... I had never visited the optometrist shop. The entrance had a 1930s look that I liked - art deco molded-tin awning over the doorway, and Bakelite tiles on the foyer walls. It looked like the kind of business that would be owned by an elderly optometrist who had serviced families for generations and personally ground lenses in his back room. I liked the look of the shop, but I drove right past it on my way to Sight City!!! where you could buy Two Pair for the Price of One!!! according to the billboards plastered all over Denver blocking every decent view of the Rocky Mountains. — Gary Reilly

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. — Jim Mullen

The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability. — A. N. Wilson

Network selectively. Nothing says "business newbie" like shotgun networking. "You never know when someone might say yes" is marketing for dummies. Take the time to build a profile of your ideal customers, and target your networking activities to reach them. Speak to those who are already predisposed to want what you offer. Almost any profile is better than "anyone with a pulse." — Steve Pavlina

When you are a great scholar of stupidity, logics and marketing, you can do practically everthing, from business to trading, from spiritual research to artistic criticism. — William C. Brown

Design is all about relationships. Unfortunately, many designers don't fully appreciate this. Some of the best design work I've ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work. — Daniel Burka

So I just always drew. But never took that as a career path. I ended up in the computer business, and found myself as the vice president of sales and marketing for a computer accessories company. — Dan Povenmire

Social media takes time and careful, strategic thought. It doesn't happen by accident. — Brian E. Boyd Sr.

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

I didn't have anything to do with selecting IFC. I don't have anything to do with distribution, or business, or marketing, but think it's a good choice by Graham, and perfect for London Boulevard. It gets the picture straight into a dialog with the public, and it doesn't set the sights too high. They're very hip at IFC, and they get the film. The cineplex hasn't done film any favors as an art form. — William Monahan

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion. — David Crane

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast. — Sunil Mittal

Like Hansel and Gretel whose trail of breadcrumbs got eaten~ your customer may lose their way once they have left your website and they may never come back.
An email marketing list helps you remind your customers of who you and your business are. — Nina Montgomery

Every artist is a walking business. Your marketing tools are your headshots and your reel. That's what people see that's what your out there pushing trying to get a rep and that isn't easy. — Jay Ellis

Don't overlook the most important thing you can do to grow your business and that is marketing.

Not focusing on marketing your business is like having a Ferrrari in the driveway, but refusing to put gas in it. What good is that doing? — Max Fortune

There's no "get rich quick." There's no "overnight success."

However, this doesn't mean that when you decide to start a business that you're just starting. You could start making new money tomorrow.

I was fishing with my son and taught him that you can't catch a fish unless your line is in the water. A truth my dad once taught me.
You may have spent years learning a skill or creating a product or service that you just simply haven't thought to monetize. Like leaving a fishing pole on the ground along side the river, but not having your line in the water yet.

All you need to create a new stream of income is to make something consumable and offer it at a price that someone will pay.

If you're not making offers, you're not making money.

Get your line in the water! — Richie Norton

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

You can't stay in a Blackberry mindset and become an Apple! — John Di Lemme

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

Your business should serve specific needs for specific demographics of people. That way, your marketing efforts will be more laser-focused and effective. — Kevin J. Donaldson

I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment. — Stephanie Szostak

Every single thing I learned about marketing and building my business, I learned from my mom, and she had never been in the workforce. She just had great practical sense. — Barbara Corcoran

Without a doubt, because now in the music business talent and hard work isn't enough. There is just a lot of luck and marketing money involved in making any artist break. "Fall Down" is about a relationship, but you could certainly apply it to the relationship we've had with each other and throughout our career. — Jason C. Miller

What's the best way to ensure your small business makes a profit? Without a doubt, it's to keep your overhead costs low, and maximize your sales per marketing dollar. — Kevin J. Donaldson

For the music business, social networking is brilliant. Just when you think it's doom and gloom and you have to spend millions of pounds on marketing and this and that, you have this amazing thing now called fan power. The whole world is linked through a laptop. It's amazing. And it's free. I love it. It's absolutely brilliant. — Simon Cowell

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products. — Brian Halligan

Update a traditional element of your business with social media designs. Facebook, Twitter, and other social media are hot right now, and leveraging their popularity can make your business stand out, be memorable, and seem fresh and up-to-date. — Anita Campbell

For people choosing to use a network marketing system to build a business in the B quadrant, the price of entry is a lot lower, the risks are lower, and the education and support are there to guide you through this personal development process. — Robert Kiyosaki

father figure to Jobs. REGIS MCKENNA. Publicity whiz who guided Jobs early on and remained a trusted advisor. MIKE MURRAY. Early Macintosh marketing director. PAUL OTELLINI. CEO of Intel who helped switch the Macintosh to Intel chips but did not get the iPhone business. LAURENE POWELL. Savvy and good-humored Penn graduate, went to Goldman Sachs and then Stanford — Walter Isaacson

90% of new business fail in the first three months of launching, due to lack of proper planning, wrong selection of niche/products and marketing platform. — K. Raveendran

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising
the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last. — Colson Whitehead

l'after-shave, le badge, le barbeque, le best-seller, le blue-jean, le blues, le bluff, le box-office, le break, le bridge, le bulldozer, le business, le cake, la call-girl, le cashflow, le check-in, le chewing-gum, le club, le cocktail, la cover-girl, le cover-story, le dancing, le design, le discount, le do-it-yourself, le doping, le fan, le fast-food, le feedback, le freezer, le gadget, le gangster, le gay, le hall, le handicap, le hold-up, le jogging, l'interview, le joker, le kidnapping, le kit, le knock-out, le label, le leader, le look, le manager, le marketing, le must, les news, le parking, le pickpocket, le pipeline, le planning, le playboy, le prime time, le pub, le puzzle, se relaxer, le self-service, le software, le snack, le slogan, le steak, le stress, le sweatshirt, le toaster and le week-end. — Alexis Munier

Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message! — Tracy Repchuk

We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands. — Peter Sperling

There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap. — Marie Forleo

People do not want more noise in their social media streams. They want entertainment, uplifting conversations, and products that last. Most importantly, they want to be taken seriously. — Cendrine Marrouat

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

It's ever so important to believe in what you do, trust your ability to create and show yourself worthy. Never sell yourself short. — Simon Zingerman

Business has only two functions - marketing and innovation. — Peter F. Drucker

Do not lie to yourself: not every penny you invest in marketing and promotion is an actual investment. What's the difference? It is easy - if you spend your precious money in a marketing campaign and this provokes increased profit, then that is well invested money. — F. Marco-Serrano

There's a value in that space - rent, overhead, staffing costs, etc. - that has to be paid back by a certain number of inventory turns per month. In other words, the onesies and twosies waste space. However, when that space doesn't cost anything, suddenly you can look at those infrequent sellers again, and they begin to have value. This was the insight that led to Amazon, Netflix, and all the other companies I was talking to. — Chris Anderson

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act. — Jay Baer

Many business people end up being relationship rich, and referral poor. — Timothy M. Houston

To create growth in business, you must control your branding, marketing, and lead generation. — Edwin Dearborn

P R E S I D E N T Y O S H I D A'S T E N S P A R T A N R UlE S Hideo Yoshida's quest for management excellence was no doubt driven by his visions for Japanese marketing and media, but also by an overall worry about Japan's economic prospects after World War II. As a result, he developed a set of business and work principles, or rules, which he called the "Ten Spartan Rules": difficult work.5. Once you begin a task, complete it. Never give up.6. Lead and set an example for your fellow workers.7. Set goals for yourself to ensure a constant sense of purpose.8. Move with confidence. It gives your work force and substance.9. At all times, challenge yourself to think creatively and find new solutions.10. When confrontation is necessary, don't shy away from it. Confrontation is often necessary to achieve progress. These traditional work rules still guide Dentsu's employees, and are carried around in their notebooks — Anonymous

When we think a thought enough times it becomes a belief and that belief becomes a pattern which, in turn, becomes how we live our lives. — Sherree Mongrain

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche