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Breakthrough Advertising Quotes & Sayings

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Breakthrough Advertising Quotes By Eugene Schwartz

Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers. — Eugene Schwartz

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Does not Eternity appear dreadful to you. I often get to thinking of it and it seems so dark to me that I almost wish there was no Eternity. To think that we must forever live and never cease to be. It seems as if Death would be a relief to so endless a state of existence."
Author: Emily Dickinson

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