Quotes & Sayings About Branding Your Business

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

A personal brand, once local and temporal, is now global and forever. That's the blessing and the curse of the internet with regards to your reputation. — Ryan Lilly

An increasing number of people are taking advantage of having a leg up on their competition by branding themselves as "the expert" in their particular niche. Call it a business card, a resume, a billboard, or whatever you choose, but the long and short of it is that books are no longer just books. They are branding devices and credibility builders, not to mention door openers. Books are the reason that authors command large speaking and consulting fees. — Kytka Hilmar-Jezek

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Visibility without Value is Vanity — Bernard Kelvin Clive

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

Shape Branding is Brand Design Agency. Our branding process will help you attract business without having to chase it. Brand Strategists based in Dublin, Ireland.Brand Identity Design — Graphic Design

Just as we leave the effects of our work behind in results, we leave the effects of our interactions with people in their hearts, minds, and souls. — Henry Cloud

Branding is the art of differentiation — David Brier

Google's motto - "Don't be evil" - is in part a branding ploy, but it's also characteristic of a kind of business that's successful enough to take ethics seriously without jeopardizing its own existence. — Peter Thiel

Personal branding is about managing your name - even if you don't own a business - in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your "blind" date has Googled your name. Going to a job interview? Ditto. — Tim Ferriss

Entrepreneur, your last 20 tweets has to be about your brain, brand and business. — Onyi Anyado

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

And while a brand is so much more than a company's logo, the logo is one of the key ambassadors to any brand. — David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand. — Onyi Anyado

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

Branding is not something that happens on its own. You must be actively engaged in your product, your employees and your business in order to see solid improvements in your results. — Online Business Buddy

Do everything in your power to make customers go confidently in the direction of their purchase intention. — Laura Busche

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. — Laura Busche

Your brand is a combination of a customer's experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute to
your company's brand reputation. — Elaine Fogel

You may start small but don't stay small — Bernard Kelvin Clive

Your brand story's "happily ever after" involves open wallets. — Laura Busche

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

If your business is not a brand, it's a commodity. — Donald Trump

Your dreams can earn you money and provision when you don't only have fans, but customers. — Israelmore Ayivor

Until you have a purpose and clear direction of your life (business) you would only be building a fake brand — Bernard Kelvin Clive

Having a me-too brand is a death sentence. — David Brier

Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. The bottom line is that people love to do business with those they love and trust. Learn to understand people, your audience, their needs, and their real problem. If you are using a Facebook page or even your own profile, involve your friends in a fruitful discussion. Don't just make a post and leave to expect likes and comments. Take time to leave a note for a friend, ask about their business and what interests them. — Bernard Kelvin Clive

When you become too predictable you lose your brand's luster. — Bernard Kelvin Clive

Don't just be everywhere, be everywhere that your clients are, where you matter most. — Bernard Kelvin Clive

Personal brands have become anvils on which great businesses are forged — Bernard Kelvin Clive

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. — Tom Peters

Lean brands are the result of continually testing assumptions. — Laura Busche

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death? — David Brier

People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche

Brands play in an exciting sandbox of symbolic meanings. — Laura Busche

I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand. — F. Marco-Serrano

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation. — Martin Sorrell

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

In the digital economy, if you can't be trusted you have no business doing business. — Bernard Kelvin Clive

Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam

Until you become so passionate about you and your business no one will. You are your first cheerleader and business promoter. — Bernard Kelvin Clive

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

To create growth in business, you must control your branding, marketing, and lead generation. — Edwin Dearborn

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

Word-of-mouth marketing is the best form of Free promotion — Bernard Kelvin Clive

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

Products shouldn't just work well, they must unfold well. — Laura Busche

All human aspirations are opportunities for brands to build relationships. — Laura Busche

So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

People change, and so do their aspirations, and so should brands. — Laura Busche

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

Life is made up of dots — David Brier

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

When the magic of the brand is truly felt by the workforce, it can be called brandful. — Julia Gometz

When a person travels through a few years with an organization, or with a partnership, or any other kind of working association, he leaves a 'wake' behind in these two areas, task and relationship: what did he accomplish and how did he deal with people? — Henry Cloud