Branding Marketing Quotes & Sayings

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — Jeff Bezos

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Show up, shine and do the damn thing! — Catrice M. Jackson

When you are your authentic self, you fulfill the possibilities that dwell inside your soul. — April WIlliams

Today's businesses can't just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being a social business to become the most highly recommended organization in your industry/category/niche. — Paul M. Rand

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

Branding Through Customer Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth. — Tony Hsieh

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then heard. — Loren Weisman

Personal branding is distinctively marketing your uniqueness. — Bernard Kelvin Clive

If your brand isn't visible, it won't be viable. — Catrice M. Jackson

The No. 1 most credible source of [online] recommendations is YouTube," Rand says. "But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews. — Paul M. Rand

People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors — Bernard Kelvin Clive

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Be sensational, be surprising, and be remarkable. Activate your star power! — Catrice M. Jackson

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

Do everything in your power to make customers go confidently in the direction of their purchase intention. — Laura Busche

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. — Laura Busche

Step into the marketplace with some sizzle, spice, spunk and shazam! — Catrice M. Jackson

You may start small but don't stay small — Bernard Kelvin Clive

An undiscovered genius has no value in the marketplace — Bernard Kelvin Clive

Your brand story's "happily ever after" involves open wallets. — Laura Busche

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

Having a me-too brand is a death sentence. — David Brier

All human aspirations are opportunities for brands to build relationships. — Laura Busche

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message, — Anne Elizabeth Moore

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else? — Crystal Black Davis

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace. — Bernard Kelvin Clive

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it. — David Amerland

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience. — Donald A. Norman

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Who are we, and how do we relate this idea in a way that's meaningful to our customers and the values they hold dear?

In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful. — David Brier

Don't just be everywhere, be everywhere that your clients are, where you matter most. — Bernard Kelvin Clive

People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche

Sex doesn't sell anything other than itself — Martin Lindstrom

What the heart feels today, the head will know tomorrow. — John Hegarty

Brands play in an exciting sandbox of symbolic meanings. — Laura Busche

Lean brands are the result of continually testing assumptions. — Laura Busche

With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born. — Farshad Asl

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

Don't just be selling, be connecting — Bernard Kelvin Clive

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. — Al Ries

In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down. — David Chipperfield

Build a brand or a brand will build you. — Richie Norton

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment. — David Amerland

92% of respondents reported that a positive recommendation from a friend,
family member, or someone they trust is the biggest influence on whether they buy a product or service. — Paul M. Rand

Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it. — Larry Winget

The future of branding is marketing with people, not at them. — John Morgan

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does ... — Howard Schultz

Word-of-mouth marketing is the best form of Free promotion — Bernard Kelvin Clive

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice. — David Amerland

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it's aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we're really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you're interested in. — Melanie Pinola

Ammon Johns has probably forgotten more things about online marketing and branding than most of us have ever known.
Ammon Johns is unique. He has a remarkably long career in an industry that does not really do long careers. He successfully synthesizes the knowledge and experience of the past with a thorough knowledge and understanding of today.
I have had the pleasure of seeing Ammon's mind at work and it is safe to say that I simply cannot recommend him highly enough. The companies that work with him are the ones that enjoy the rarest of things in today's world: a competitive advantage. — David Amerland

Sound an alarm! Advertising, not deals, builds brands. — David Ogilvy

To create growth in business, you must control your branding, marketing, and lead generation. — Edwin Dearborn

Today is a good day to tackle a fear and make yourself proud. — April WIlliams

An advertising campaign should be timely.

A branding campaign should be timeless. — Steven Howard

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Marketing shouldn't feel like marketing. It should feel like a story. — Jim Signorelli

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

You are your greatest product and behind every book lies an author who wrote it. — Geraldine Solon

Your uniqueness is your greatest strength, not how well you emulate others. — Simon S. Tam

Step into the spotlight and rock the brand of you! — Catrice M. Jackson

Stop selling hard to your pals, most of the time they are just not your audience — Bernard Kelvin Clive

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone's mind. — John Hegarty

Jobs described Mike Markkula's maxim that a good company must "impute"- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company's stores. " The store will become the most powerful physical expression of the brand," he predicted. He said that when he was young he had gone to the wood-paneled, art-filled mansion-like store that Ralph Lauren had created at Seventy-second and Madison in Manhattan. " Whenever I buy a polo shirt, I think of that mansion, which was a physical expression of Ralph's ideals," Johnson said. " Mickey Drexler did that with the Gap. You couldn't think of a Gap product without thinking of the Great Gap store with the clean space and wood floors and white walls and folded merchandise. — Walter Isaacson

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

Don't be a one hit wonder. Daringly disrupt the marketplace again and again. — Catrice M. Jackson

My happiness will not be ruined by people who can not find their own. — April WIlliams

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well. — William Gibson

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before. — Israelmore Ayivor

90 percent of all Gillette shavers are bought by women for the men in their lives — Martin Lindstrom

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

Are you ready to get BOLD? — Josh Miles

The first lesson of branding: memorability. It's very difficult buying something you can't remember. — John Hegarty

When people can't handle your light, it's because they haven't yet discovered their own, and you are a reminder of that. Don't take it personal, and don't shrink or hide. Either they will choose to shine or grab a pair of shades. — Catrice M. Jackson

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets. — Colin Powell

People change, and so do their aspirations, and so should brands. — Laura Busche

Do you to the best of your ability with love, passion and purpose. The right tribe of people will fall into your life. — April WIlliams

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche

To win at semantic search you need more people than are on your payroll. — David Amerland

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

Products shouldn't just work well, they must unfold well. — Laura Busche

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche