Brand Quotes Quotes & Sayings

Your brand exists to differentiate. "Same crap, different day" won't do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that's simply too busy to listen. — David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo. — David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding). — David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions. — David Brier

Cookie cutters are for baking, not branding. — David Brier

When your LinkedIn Profile doesn't sync with your Facebook persona, you are on a verge of sinking your brand — Bernard Kelvin Clive

If your brand isn't visible, it won't be viable. — Catrice M. Jackson

Each minute of my life is brand new and ready to be used. — Stephen Richards

A broken Heart can become a Brand new start. — Hazel Cartwright

Every post is a digital tattoo of your personal brand.

Every post you make is a marketing piece.

Whether you realize it or not and regardless of having something for sale.

Every post is a digital tattoo of your personal brand. — Richie Norton

Entrepreneur, your last 20 tweets has to be about your brain, brand and business. — Onyi Anyado

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. — David Brier

Look at every 'revolutionary' brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as 'the Killer App' principle. — David Brier

Be sensational, be surprising, and be remarkable. Activate your star power! — Catrice M. Jackson

This wasn't romance. This was a hardcore Master out and out driving her to the upper level of madness, where her body was going to come completely to pieces before he was done. Cruel, but she craved his brand of cruelty. — Joey W. Hill

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along. — David Brier

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand. — Onyi Anyado

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question. — Laura Busche

You've already got everything you need to succeed right in-front of your tits — Runa Magnus

In today's saturated marketplace, you'll go nowhere selling a "bunch of features." We are in the business of disrupting the market with brands that matter. — Laura Busche

What makes your brand stick and tick is your ability to make it memorable — Bernard Kelvin Clive

Make sure your reading, studying or research are always adding value to the defined vision, mission, beliefs and values that form your unique personal brand. — Archibald Marwizi

If you have an idea, you will likely have difficulties during the process of
realization regardless of the type of idea (scientific idea, invention idea,
business idea, new product idea, brand idea, advertising idea, etc.). — Eraldo Banovac

There should be a healthy 'stubbornness', assertiveness and confidence that comes from knowledge of your clear vision, mission, values and personal brand. — Archibald Marwizi

Your WHY for your BRAND is more important than the HOW. — Bernard Kelvin Clive

Your brand story's "happily ever after" involves open wallets. — Laura Busche

Brand growth and dominance is created by having the highest brand value, not the lowest price tag. — David Brier

Truth is the only brand worth breathing and believing. Stand for Truth in everything you do, and only then does your life have meaning. — Suzy Kassem

The biggest mistake brands make are trying to "sell their stuff" rather than clarifying what people are actually buying. — David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

You can't help everyone and most critically you can't help people who don't need you or see the value you have to offer — Bernard Kelvin Clive

If you don't build a personal brand, someone else will brand you with the wrong label. — Richie Norton

Consistency in leadership means everyone knows what to expect from you or in dealing with you. It is the quality that draws respect and value towards a leadership brand. This also means you have the discipline to stick to your principles and values regardless of challenges or consequences, and you prove this over a long period of time. — Archibald Marwizi

It is a great joy to open a new path; and then, it is a greater joy to see new people on this new path; but the greatest joy is to see the new people opening many more brand new paths via this new path! — Mehmet Murat Ildan

Cease from envy, prejudice and unhealthy competitiveness. Never abandon your own mission and brand to pursue the seemingly exciting mission or vision of another. — Archibald Marwizi

People relate to people, and if your brand feels like people, they'll relate to you, too. — Laura Busche

Nobody can change their past, but anyone can begin today, to create a brand new past for tomorrow. — Julieanne O'Connor

It is the challenge for every leader to develop and invest in those he depends on, to ensure his or her vision is realized in the way it has been put upon the leader's heart. These key people will enhance the success or taint the leadership image and brand of the visionary. — Archibald Marwizi

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

Start with a brand new good-morning. To your husband or your wife. To your kids. To those you work with - and don't work with. What's the harm? How difficult is it? And it isn't, and you know it. So do it. — Carew Papritz

Consumers care less about your brand's vision statement, they want value delivered — Bernard Kelvin Clive

Lean brands are the result of continually testing assumptions. — Laura Busche

Lots of people use good character and moral standing as a brand name. They know it's what people like, they want people to like them, so they wear it as one would wear a quality brand shirt. Putting it on in the morning and taking it off at the end of the day. Saying all the things they know people want to hear. If they were the very last person on Earth, there would be no reason for them to be of good character, because nobody would see it. — C. JoyBell C.

The opposite of value is a commodity item with little or no perceived value - which means people are not seeking it out and when they do, it's merely one of the many choices (so very likely the cheapest offering will get the sale). — David Brier

People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you. — Archibald Marwizi

Positioning is finding the right parking space inside the consumer's mind and going for it before someone else takes it. — Laura Busche

Build a brand or a brand will build you. — Richie Norton

I am not perfect and I don't pretend to be. My brand is about dealing with life after it happens and not sugar coating the fact that I'm a human who makes mistakes. — Isha Johnson

An exceptional brand culture has the effect of a charm, it entices and binds people. — Bernard Kelvin Clive

Don't let BRANDS rule your Mind! — Mohith Agadi

Having a me-too brand is a death sentence. — David Brier

Trusted relationships are the essence of a brand — Bernard Kelvin Clive

Brands play in an exciting sandbox of symbolic meanings. — Laura Busche

Why is the world in need of a leader like you? You must lead for significant impact. As a leader, find the "cause" driving your leadership brand and pursue its resolution with passion and excellence. — Archibald Marwizi

Until you have a purpose and clear direction of your life (business) you would only be building a fake brand — Bernard Kelvin Clive

All human aspirations are opportunities for brands to build relationships. — Laura Busche

So it comes down to scarcity, one product or service having qualities you won't find everywhere or ideally, anywhere. It's the job of every brand to seek that out as their standard, their stamp. — David Brier

The obvious signs of a brand gone wrong are the levels of negative headlines it consistently attracts. People talking about you for all the negative and wrong reasons. You begin to shoot yourself in the foot and you have become your own enemy. The gospel about you should be good enough to create relevance and significance - or rather to confirm that. — Archibald Marwizi

Make sure you test your brand story's recipe with whomever you're cooking it for. — Laura Busche

...It's who you are. You're like a hummingbird, defying reality, a beautiful mystery, spreading your sweetness to all the needy flowers. Well, I'm no pretty garden blossom and I don't need your brand of sugar. — Karin Kallmaker

You are only as authentic as the substance you have inside you. Having others take your examinations or doing your assignments and projects is to reduce the level of authenticity of your qualification as well as your personal brand. Master your chosen area of study to the highest level and demonstrate that you have full knowledge as a specialist. Let the depth of your knowledge make you sought after and respected. Define yourself and be authentic. — Archibald Marwizi

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.

Then I met designers. And instantly fell in love. Let me tell you why.

Designers are familiar with critiques. They not only tolerate them but actively look out for them. They honestly believe in iterations and learn to edit down their work. They embrace simplicity and create beauty based on requirements other than their own. Design education teaches you to run away from assumptions and to have the stomach to scrap your work often.

I'm bringing this up because it's time to bridge the gap between design and business. — Laura Busche

Think of every contact a customer has with your brand as the most important encounter of your life. — Dane Brookes

Brand integrity is the ability to present one's brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand's promise). — Bernard Kelvin Clive

When we're recovering from a spiritual fumble, we must realize everyone does stupid stuff. No one is exempt. An occasional misstep doesn't brand us as stupid - it makes us real. God loves us regardless of our mishaps. After a fumble, do as any good football player would. Fight to recover what you lost, get back into the game, and let the Creator turn your loss into a gain. With Him, in spite of our fumbles we can rise to great heights. — Jake Byrne

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution. — Chad White

Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes — Bernard Kelvin Clive

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it's aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we're really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you're interested in. — Melanie Pinola

Products shouldn't just work well, they must unfold well. — Laura Busche

Find a bigger enemy than just a rival brand. It can be bad design. It can be time. It can be pollution. It can be ugliness. It can be bad service. It can be landfill. It can be complexity. But pick your enemy well. It will drive you forward. — David Hieatt

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it's irrelevant. But to the right audience, it's a passion. — David Brier

What is the "Once upon a time" of your brand story? Ask yourself this: "How does what I'm building help consumers close the gap between who they are today and who they want to be tomorrow? — Laura Busche

Make your brand memorable or risk fading out! — Bernard Kelvin Clive

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, "Why didn't we think of that?" Be very scared of "old tricks" and build a spirit of innovation. It's the "old tricks" that have the highest risk, not doing something bold. — David Brier

Skills and special abilities will only grow if you practice more. You become a star-performer by doing. Let performance and production of desired results become a consistent habit associated with your personal brand. — Archibald Marwizi

If you disconnect yourself from principles you believe must work for others, then you create a leadership brand that is not genuine and that will lead you to say one thing and practice another. This is the reason why knowledge and mastery issues covered at a personal level, must be revisited with a leadership focus. — Archibald Marwizi

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

In a world of selfie-addiction smile usually is the brand name for an essential drug called pretense — Munia Khan

Your leadership principles give that unique character to your leadership brand. When all your responses, decisions, choices and leadership practices are filtered through your well defined principles, you have automatically connected yourself to making the success of your leadership excellence brand more deliberate. — Archibald Marwizi

Every growing brand thrives on brand influencers and advocates — Bernard Kelvin Clive

A brand is a story. And you have to tell it well. The good news in this connected world great stories travel fast. And, these days, they travel for free. So there has never been a better time or a cheaper time to start something. — David Hieatt

A brand is a person that has a voice, evokes emotion and spreads a message. — Richie Norton

Why is it there's no aisle in a grocery or department in a store or menu on a website for "average stuff" or "beige products"? FACT: People never got passionate about mediocre and average. While consumers and clients can find "best deals" and "natural foods" and "artisan goods," one doesn't find an aisle or a website menu tab offering "average stuff" without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it's the hot fudge we all crave and talk about). — David Brier

Dawn and dusk are mutual friends of the sun; one opens the door for him to a brand new day and the other one has to shut it to embrace the darkness of night. — Munia Khan

A new voyage of discovery - leading you, toward your very own brand of hidden treasure. — Eleesha

Too many companies - and individuals - are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It's as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It's a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion. — Tom Hayes

When it comes to branding and the ever-changing social media phenomenon, you're not a mushroom. In other words, you shouldn't be kept in the dark and fed a pile of...well, you get the idea. — David Brier

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing. — David Brier

Why waste a brand new day with your thoughts of yesterday — Steven Aitchison

Your personal brand must exude who you are, what you stand for, specifies your target market, what value you intend to add to them and the unique offering through which you will do that. — Archibald Marwizi

People change, and so do their aspirations, and so should brands. — Laura Busche

How people perceive your brand will determine how they will receive your brand — Bernard Kelvin Clive

Brand and product don't compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you. — Laura Busche

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. — David Brier

Be intentionally infectious. Make your brand contagiously buzz worthy. — Catrice M. Jackson

Don't overact the story of your name. Overact the story of your work. — Karl Lagerfeld

Are you conscious of the scent or odour emanating from your mouth, arm pits, stockings or elsewhere? Are you friendly to your environment? Is your dressing, hair style and make up in line with your defined mission and values? How can you start managing your image and brand for a consistently good impression all the time? Does your image reflect your aspirations? — Archibald Marwizi

So, you don't have money to invest in your brand? You do have money for damage control, right?

Here's the thing: anyone can make your brand inferior in your absence. — Laura Busche

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity - in startups, enterprises, and life itself. — Laura Busche

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes