Quotes & Sayings About Brand Loyalty

Brand loyalty - that nebulous emotional connection people have with certain companies, which turns them into defenders and advocates for corporations who don't give a shit. — David McRaney

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth. — Jim Mullen

The incidence of violent brand-loyalty to one's own current dogma has risen. — Marge Piercy

Patriotism is merely deeply-rooted government brand loyalty. — Bryant McGill

Functions of advertising To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution Too increase brand preference and loyalty To reduce overall sales cost Creates new demands — Prashant Faldu

All a starred review amounts to is an expression of brand loyalty, an assertion of personal preference for one brand of literature above another. It is as hopelessly beside the point as giving four stars to your mother, three stars to your childhood, or two stars to your cat. — Eleanor Catton

Customers don't just want another cool product or service, they want to have an experience worth sharing — Bernard Kelvin Clive

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called Tiger of Sweden a lot, though. They make great sportswear and tailoring. And Calvin Klein; big supporter of them as well. — Henrik Lundqvist

Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. — Mark McKinnon

I met with Martha and Sharon to see if there are any opportunities in syndication. My vision says her customers and fans are still loyal to her. I don't think the Martha Stewart brand loyalty has changed. — A. J. Burnett

The strength of brand loyalty begins with how your product makes people feel. — Jay Samit

You need to look no further than Apple's iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window. — Edgar Bronfman Jr.

You need to get in studio; we're excited about the Pay 1 opportunity with Disney because those movies are not just movies. They're amazing family content that get flexed over and over again, forms great loyalty with our subscribers, and it's a real trust brand for parents as well. — Ted Sarandos

A brand is nothing but an expression of the consumer's loyalty and trust. — Phil Dusenberry

The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you. — Mohammad Rafiq Teli

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates "loyalty" to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night. — David Brier

The recipe for success ... customers will get what they want, when they want it ... you will see more revenue, greater brand loyalty, real relationships, and a competitive edge. — Martin Zwilling

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ. — Ellen Goodman

The love between a brother and sister just over a year apart in age held fast. It wasn't twinship, and it wasn't romance, but it was more like a passionate loyalty to a dying brand. — Meg Wolitzer

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. — Jim Mullen

Loyalty - deep, intense, devoted loyalty - to a leader or a culture, to any group, brand or idea, goes far beyond being engaged or having our needs met. We see our emotional selves in that connection. We see our future, our best selves and our better angels in that connection. — Bill Jensen

Customers want to make informed decisions based on useful information, valuable engagements and brand affinity. — Dane Brookes

I'll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It's addictive. And there's a fantastic brand loyalty. — Warren Buffett

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

Beer drinkers have been duped by mass marketing into the belief that it makes sense to drink only one brand of beer. In truth, brand loyalty in beer makes no more sense than 'vegetable loyalty' in food. Can you imagine it? No thanks, I'll pass on the mashed potatoes, carrots, bread and roast beef. Me, I'm strictly a broccoli man.' — Stephen Beaumont