Brand Engagement Quotes & Sayings

The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling. — Gary Vaynerchuk

Audience engagement is critical to the survival of your brand; if you don't engage them you endanger your brand. It's social interaction. — Bernard Kelvin Clive

Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts. — Simon Mainwaring

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership. — John Battelle

If handled correctly, Facebook can become your marketing partner and is a relatively cost-efficient method for companies to increase brand awareness and consumer engagement. — Wsi

Brand is how others see you, culture is how you see yourself. — Curt Coffman

Besides offering desirable products, the Free People brand continue to produce some of the most compelling imagery and customer engagement in the industry. — Richard Hayne

You should also have a bio that plays up your brand - this will be used for any kind of press or speaking engagement. Make it jazzy and exciting, and don't be afraid of language that really touts you. — Kate White

Potential to increase the lifetime value of the customer. Usually marketing departments assume that the lifetime value of a customer is fixed when doing their ROI calculations. We view the lifetime value of a customer to be a moving target that can increase if we can create more and more positive emotional associations with our brand through every interaction that a person has with us. Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focused on building engagement and trust. I can tell you that my mom has zero buzz, but when she says something, I listen. To that end, most of our efforts on the customer service and customer experience side actually happen after we've already made the sale and taken a customer's credit card number. — Tony Hsieh

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer. — Steve Stoute

The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers. — Howard Schultz