Quotes & Sayings About Brand Differentiation

Without differentiation you have no brand — Bernard Kelvin Clive

Branding is the art of differentiation — David Brier

Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways. — Richard Hayne

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace. — David Brier

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else? — Crystal Black Davis