Brand Authenticity Quotes & Sayings

Customers don't just want another cool product or service, they want to have an experience worth sharing — Bernard Kelvin Clive

Don't dilute your core message burning in your spirit just to satisfy the masses — Bernard Kelvin Clive

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. — Howard Schultz

The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring

You are only as authentic as the substance you have inside you. Having others take your examinations or doing your assignments and projects is to reduce the level of authenticity of your qualification as well as your personal brand. Master your chosen area of study to the highest level and demonstrate that you have full knowledge as a specialist. Let the depth of your knowledge make you sought after and respected. Define yourself and be authentic. — Archibald Marwizi

The crucial ingredient in the success of any brand is its claim to authenticity. — Al Ries

Too many companies - and individuals - are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It's as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It's a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion. — Tom Hayes

MY INSPIRATION FOR THIS LIMITED EDITION DESIGN WAS BASED ON THE LEGACY OF HENNESSY AS A BRAND. TO ME, HENNESSY HAS ALWAYS BEEN ABOUT QUALITY, AUTHENTICITY, TRADITION, AND ELEGANCE. — Shepard Fairey

Authentic personal brands are built on the foundation of purpose — Bernard Kelvin Clive

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion. — Kevin Spacey

The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value — Bernard Kelvin Clive

Branding is a verb, ya heard? Now get out there and BE your brand. — Catrice M. Jackson