Quotes & Sayings About Blue Ocean Strategy

Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value. — W.Chan Kim

Still on speaking terms with the Toilet Paper People, they consented to a box full of Legos that overnight manifested itself into a recording studio. I quickly remembered the power of my hands, my imagination, my will, and my conscience. These were tools I would never let myself get bored with. I would find myself in Blue Ocean Strategy and in other defining ways. — Cherry Tigris

The key questions answered by tipping point leaders are as follows: What factors or acts exercise a disproportionately positive influence on breaking the status quo? On getting the maximum bang out of each buck of resources? On motivating key players to aggressively move forward with change? And on knocking down political roadblocks that often trip up even the best strategies? By single-mindedly focusing on points of disproportionate influence, tipping point leaders can topple the four hurdles that limit execution of blue ocean strategy. They can do this fast and at low cost. Let — W.Chan Kim