Big Brands Quotes & Sayings

Here is an all-too-brief summary of Buffett's approach: He looks for what he calls "franchise" companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud - as when he bought Coca-Cola soon after its disastrous rollout of "New Coke" and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today. — Benjamin Graham

At its zenith Sears accounted for more than 2 percent of all retail sales in the United States. It pioneered several innovations critical to the success of today's most admired retailers: for example, supply chain management, store brands, catalogue retailing, and credit card sales. The esteem in which Sears' management was held shows in this 1964 excerpt from Fortune: "How did Sears do it? In a way, the most arresting aspect of its story is that there was no gimmick. Sears opened no big bag of tricks, shot off no skyrockets. Instead, it looked as though everybody in its organization simply did the right thing, easily and naturally. And their cumulative effect was to create an extraordinary powerhouse of a company. — Clayton M Christensen

I always believe in buying things locally; anything locally made is a big plus, along with organic materials. I try really hard to do that, and brands really pop out to me if I know they're trying to be environmentally friendly. — Jessica Hart

The democratization of media means that anyone with a phone can become a celebrity. Our short-sighted focus on self-esteem in children means that everyone gets a trophy, universities and education are "brands" instead of places of learning, standardized tests
are used to assess wisdom, and grade inflation is rampant. The tribe has been replaced with followers and likes. Our economy, our bodies, our health, our children, and frankly our psyches are in big trouble. — Ramani Durvasula

I grew up in Perugia, Umbria, in a world outside of fashion, so I didn't learn about it until I was older and moved away. In Milan, the women are really into fashion, and all the big fashion brands are based there, but I don't think they feel pressure to look good all the time. — Monica Bellucci

The sight of big ships, of the many new uniforms, at once serious and cool, left Bush with an overall sense of the navy's power and camaraderie and purpose. — H.W. Brands

What rendered it all acceptable was that government won the war, in astonishingly short order. Had the war dragged on or ended badly, the trust reposed in government might have been withdrawn. But the greatest conflict in human history was brought to a victorious conclusion for the United States only three and a half years after American entry. America's unprecedentedly large government defeated fascism; America's big government placed the United States at the pinnacle of world power. In the process, big government restored the nation's economic vitality and self-confidence. By 1945 most Americans found big government thoroughly acceptable, even necessary, and they had ample reason for feeling the way they did. — H.W. Brands

The fact that you have started a small business doesn't mean you should be thinking small. Think BIG! Start Small! Expand your territories! — Bernard Kelvin Clive

I'm really a big believer in working with people. It's challenging for me to come into already integrated brands and find a way where I can put my own flair on it. — Erin Wasson

When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse. — Jim Bankoff

For the sake of your dreams, don't create negative brands for yourself, else you scare away opportunities that are meant to be your turning point! — Israelmore Ayivor

Health innovation, enabled by digital technologies to build big consumer service brands, is an incredibly interesting, complex problem to work on. — John Sculley

I like 'Elle' magazine. I love things online, like when all the big brands have a fashion show, I like to see the new collections. — Tiesto

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola. — Mark Burnett

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today. — Jerry Della Femina

For a case study in personal branding. Google "Jarod Kintz." He's kind of a big deal. — Ryan Lilly

We must plant trees, grow gardens instead of lawns, ride bicycles when we can and support responsible local businesses over big brands. — Bryant McGill

Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment. — Bernard Arnault