Best Web Marketing Quotes & Sayings

Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views. — Felicia Day

Web analytics is a fire extinguisher. Your website is on fire and you're burning cash. — Jim Sterne

Real search is about providing valuable information when it's really needed to those who are actually looking for it. — David Amerland

Running a business without marketing will kill it — Paul Cookson

Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others. — David Meerman Scott

The diversity of networks in business and the economy is mindboggling. There are policy networks, ownership networks, collaboration networks, organizational networks, network marketing-you name it. It would be impossible to integrate these diverse interactions into a single all-encompassing web. Yet no matter what organizational level we look at, the same robust and universal laws that govern nature's webs seem to greet us. The challenge is for economic and network research alike to put these laws into practice. — Albert-Laszlo Barabasi

Being a writer now is about so much more than writing. There's publishing, touring, marketing, web presence. — James Frey

I've been a DJ, janitor, ditch digger, waitress, computer instructor, programmer, mechanic, web developer, clerk, manager, marketing director, tour guide and dorm manager, among other things. — Sherrilyn Kenyon

In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment — Chris Brogan

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. — David Amerland

a website without SEO is like a car with no gas — Paul Cookson

I want my online content to be so good that Google's web crawler stops and says "Dayyyum son! — Ryan Lilly

In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding. — Marc Ostrofsky

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change. — David Amerland

In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated. — John Battelle

Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture. — John Patrick

Websites should look good from the inside and out — Paul Cookson

Content is anything that adds value to the reader's life. — Avinash Kaushik

Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change. — David Amerland

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page. — Jay Baer

If your product is shaving cream, you can use the headline, "The five things you'd better know about shaving and how many different ways it affects your body." Plus, you can include tips on how to shave, the best ways to shave, and what every kid should know when it's time to shave. Cover topics such as the structure of various shaving creams and the impact that shaving has on your skin. You could even give the history of shaving. When did it start? How did it start? Who started it? Get this: if you offer all this advice and plug that Web site every where you're already promoting your product, the site becomes an information source that folks are going to send other folks to in order to get this information. So information-based marketing accelerates your reach and increases word-of-mouth — Chet Holmes

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

Great web design without functionality is like a sports car with no engine. — Paul Cookson

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. — Philip Kotler

Websites promote you 24/7: No employee will do that. — Paul Cookson

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. — David Meerman Scott

Marketing effectively, in a semantic web, revolves around those three 'little' requirements: Trust, Authority, Reputation. — David Amerland