Bandwagon Effect Quotes & Sayings

The potential for manipulation here is enormous. Here's one example. During the 2012 election, Facebook users had the opportunity to post an "I Voted" icon, much like the real stickers many of us get at polling places after voting. There is a documented bandwagon effect with respect to voting; you are more likely to vote if you believe your friends are voting, too. This manipulation had the effect of increasing voter turnout 0.4% nationwide. So far, so good. But now imagine if Facebook manipulated the visibility of the "I Voted" icon on the basis of either party affiliation or some decent proxy of it: ZIP code of residence, blogs linked to, URLs liked, and so on. It didn't, but if it had, it would have had the effect of increasing voter turnout in one direction. It would be hard to detect, and it wouldn't even be illegal. Facebook could easily tilt a close election by selectively manipulating what posts its users see. Google might do something similar with its search results. — Bruce Schneier

I would in fact tend to have more confidence in the outcome of a democratic decision if there was a minority that voted against it, than if it was unanimous ... Social psychology has amply shown the strength of this bandwagon effect. — Jurgen Habermas