Associate Recognition Quotes & Sayings

In the performance of an illocutionary act in the literal utterance of a sentence, the speaker intends to produce a certain effect by means of getting the hearer to recognize his intention to produce that effect; and furthermore, if he is using the words literally, he intends this recognition to be achieved in virtue of the fact that the rules for using the expressions he utters associate the expression with the production of that effect. — John Searle

A monarch butterfly has top brand recognition, an excellent recall quotient, and highly favorable demographics. Associate your candidate with famous lepidoptera, and use these filmed spots early and often. — Michael Davidow