Aristotle Ethos Pathos Logos Quotes & Sayings

Aristotle writes that persuasion is based on three things: the ethos, or personal character of the speaker; the pathos, or getting the audience into the right kind of emotional receptivity; and the logos, or the argument itself, carried out by abbreviated syllogisms, or something like deductive syllogisms, and by the use of example. — Randal Marlin

In book two of his Rhetoric,2 Aristotle identified and explained three means of persuasion that a speaker may use: logos, pathos, and ethos. Logos is the logical argumentation and patterns of reasoning used to effect persuasion. Pathos includes the emotional involvement of both the speaker and the audience as they achieve persuasion. Ethos refers to the character of the speaker — R. Larry Overstreet