Apple Product Quotes & Sayings

I've never owned an Apple product. I like the fact that PCs are open architecture and not locked down like Apple products. I feel that Macs are also unjustifiably overpriced. — Oren Peli

You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. — Alexander Osterwalder

Not every Apple product makes a big enough difference to me to get instantly, although many do. — Steve Wozniak

I was asked to do a test commercial shoot for an Apple product which didn't mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work, especially with the possibility of it turning into a national commercial. Coolest job I did in that time. — Harry Shum Jr.

I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement. — Gabe Newell

You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits. — Ramez Naam

Forming an Adam's apple requires testosterone, and that usually means functioning testicles. When we look up at a billboard in Times Square featuring a man with a large Adam's apple, we are essentially being shown a demonstration of testicular aptitude. "Buy this product," the ad is saying, "and you'll have good testicles. — James Hamblin

To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs. — Douglas Rushkoff

To discuss a Martin Amis book, you must first discuss the orchestrated release of a Martin Amis book. In London, which rightly prides itself on the vibrancy of its literary cottage industry, Amis is the Steve Jobs of book promoters, and his product rollouts are as carefully managed as anything Apple dreams up. — Graydon Carter

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple." Apple's design mantra would remain the one featured on its first brochure: "Simplicity is the ultimate sophistication. — Walter Isaacson

The iPad remains Apple's second bestselling product - all the more reason why the iPad Pro needs to be "big" in every sense of the word. — Tim Cook

Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales. — Laura Sydell

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me. — Millard Drexler

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product. — John Gruber

This is also, I hope, a book about innovation. At a time when the United States is seeking ways to sustain its innovative edge, and when societies around the world are trying to build creative digital-age economies, Jobs stands as the ultimate icon of inventiveness, imagination, and sustained innovation. He knew that the best way to create value in the twenty-first century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering. He and his colleagues at Apple were able to think differently: They developed not merely modest product advances based on focus groups, but whole new devices and services that consumers did not yet know they needed. — Walter Isaacson

I've done things that can be made fun of. It's not such a bad thing. If I'm going to end up a role model, then I'd rather not end up being the kind of role model that pretends to be perfect, and pretends that she always has the right thing to say. I'm a product of role models that didn't make me feel like I was as good as them. — Fiona Apple

The iPod is a proprietary integrated product, although that is becoming quite modular. You can download your music from Amazon as easily as you can from iTunes. You also see modularity organized around the Android operating system that is growing much faster than the iPhone. So I worry that modularity will do its work on Apple. — Clayton Christensen

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me. — Steve Jobs

The key venue for freewheeling discourse was the Monday morning executive team gathering, which started at 9 and went for three or four hours. The focus was always on the future: What should each product do next? What new things should be developed? Jobs used the meeting to enforce a sense of shared mission at Apple. This served to centralize control, which made the company seem as tightly integrated as a good Apple product, and prevented the struggles between divisions that plagued decentralized companies. — Walter Isaacson

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium. — Elon Musk

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business. — Naveen Jain

From the earliest days at Apple, I realized that we thrived when we created intellectual property. If people copied or stole our software, we'd be out of business. If it weren't protected, there'd be no incentive for us to make new software or product designs. If protection of intellectual property begins to disappear, creative companies will disappear or never get started. But there's a simpler reason: It's wrong to steal. It hurts other people. And it hurts your own character. — Walter Isaacson

I am troubled by the devaluing of the word 'design'. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product's name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously. — Dieter Rams

Not since the original Mac had a clarity of product vision so propelled a company into the future. If anybody was ever wondering why Apple is on the earth, I would hold up this as a good example — Walter Isaacson

Fill. The third phase of dominion is to "fill" or "replenish" the earth. Bearing fruit, refining our gift, and mastering the use of our resources create demand and lead naturally to wider "distribution." To "fill the earth" means to expand our gift, our influence, our resources, just as a growing business would by continually improving its product, opening new outlets, and hiring more employees. Another way to look at it is to think once again of an apple tree. A single apple seed grows into an apple tree, which then produces apples, each of which contains seeds for producing more trees. Planting those seeds soon turns a single apple tree into a whole orchard. This expansion to "fill the earth" is a joint effort between the Lord and us. Our part is to be faithful with the resources He has given. He is the one who brings the expansion. The more faithful we are with our stewardship, the more resources God will entrust to us. That is a biblical principle. — Myles Munroe

The creative imitator looks at products or services from the viewpoint of the customer. IBM's personal computer is practically indistinguishable from the Apple in its technical features, but IBM from the beginning offered the customer programs and software. Apple maintained traditional computer distribution through specialty stores. IBM - in a radical break with its own traditions - developed all kinds of distribution channels, specialty stores, major retailers like Sears, Roebuck, its own retail stores, and so on. It made it easy for the consumer to buy and it made it easy for the consumer to use the product. These, rather than hardware features, were the "innovations" that gave IBM the personal computer market. — Peter F. Drucker

The Apple II was not designed like an ordinary product. It used crazy tricks everywhere. — Andy Hertzfeld

I've made my best personal investments when I've been a user of the product. Like Apple. The epiphany for me came when I purchased my fifth iPod and I hadn't unwrapped my fourth. It was still in the plastic case. — Mary Meeker

Steve Jobs was never going to let Flash on any Apple product again like that after in 1997 - he's got a long memory - they said no and Bill Gates said yes. — Walter Isaacson

Far from being freaks, the Hell's Angels are a logical product of the culture that now claims to be shocked at their existence. The generation represented by the editors of Time has lived so long in a world full of Celluloid outlaws hustling toothpaste and hair oil that it is no longer capable of confronting the real thing. For twenty years they have sat with their children and watched yesterday's outlaws raise hell with yesterday's world ... and now they are bringing up children who think Jesse James is a television character. This is the generation that went to war for Mom, God and Apple Butter, the American Way of Life. When they came back, they crowned Eisenhower and then retired to the giddy comfort of their TV parlors, to cultivate the subtleties of American history as seen by Hollywood. — Hunter S. Thompson

Remember, Steve Jobs didn't promise that Apple's next product would change the world. Jobs said that he would change the world. It didn't matter if the vehicle was the Lisa, The Mac, or even Pixar Studios. Any individual endeavor might fail, but he was 100% certain he would eventually achieve his goals. — Charlie Houpert

The Apple Marketing Philosophy" that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: "We will truly understand their needs better than any other company." The second was focus: "In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities." The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. "People DO judge a book by its cover," he wrote. "We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. — Walter Isaacson

The personality of man is not an apple that has to be polished, but a banana that has to be peeled. And the reason we remain so far from one another, the reason we neither communicate nor interact in any real way, is that most of us spend our lives in polishing rather than peeling... Almost everything in modern life is devoted to the polishing process, and little to the peeling process. It is the surface personality that we work on - the appearance, the clothes, the manners, the geniality. In short, the salesmanship: We are selling the package, not the product. — Sydney J. Harris

In keeping with my family's affection for doomed product lines and hexed formats, we purchased a Betamax. The year before, we'd bought a TRS-80 instead of an Apple II, and in due course we'd unbox Mattel's Intellivision, instead of Atari's legendary gizmo. This was good training for a writer, for the sooner you accept the fact that you are a deluded idiot who is always out of step with reality the better off you will be. — Colson Whitehead

The product of extraordinary wealth allied to a taste for the sumptuous. — R. W. Apple Jr.

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. — Guy Kawasaki

As a result, the process of designing a product at Apple was integrally related to how it would be engineered and manufactured. Ive described one of Apple's Power Macs. "We wanted to get rid of anything other than what was absolutely essential," he said. "To do so required total collaboration between the designers, the product developers, the engineers, and the manufacturing — Walter Isaacson

We have something really exciting for you today, said Steve Jobs on October, 23, 2001, at a special press event on Apple's campus. Jobs had asked only a few dozen journalists to a product unveiling. — Leander Kahney

The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without blinking. Sometimes this intensity was charming, in a geeky way, such as when he was explaining the profundity of Bob Dylan's music or why whatever product he was unveiling at that moment was the most amazing thing that Apple had ever made. At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping of Apple. — Walter Isaacson

If you keep your eye on the profit, you're going to skimp on the product. But if you focus on making really great products, then the profits will follow. — Steve Jobs

We are proposing that there is value in a totally new product category and a totally new set of questions. Just like the Apple II proposed, 'Would you reasonably want a computer in your home if you weren't an accountant or professional?' That is the question Glass is asking, and I hope in the end that is how it will be judged. — Astro Teller

When you open an Apple product it's like a religious experience. — Lee Clow

The problem was, they advertised their product as a "5GB mp3 player." It is exactly the same message as Apple's "1,000 songs in your pocket." The difference is Creative told us WHAT their product was and Apple told us WHY we needed it. — Simon Sinek

When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device - complete with a color touchscreen, maps, online shopping, the lot - some seven years earlier. Astonishingly, it never released the product. — Noreena Hertz

Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that. — Steve Wozniak

You should never be able to reverse engineer a company's organizational chart from the design of its product. Can you figure out who reigns supreme at Apple when you open the box for your new iPhone? Yes. It's you, the customer; not the head of software, manufacturing, retail, hardware, apps, or the Guy Who Signs the Checks. That is exactly as it should be. — Eric Schmidt

Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong. I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this. They are scared to death, because they know they are guilty. Outside of Search, Google's products - Android, Google Docs - are shit. [Steve Jobs] — Walter Isaacson

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is an industry-wide shift toward more "product thinking" in leadership
leaders who understand the social and cultural contexts in which our technologies are deployed.
Products must appeal to human beings, and a rigorously cultivated humanistic sensibility is a valued asset for this challenge. That is perhaps why a technology leader of the highest status
Steve Jobs
recently credited an appreciation for the liberal arts as key to his company's tremendous success with their various i-gadgets. — Damon Horowitz

Every time you stand in line for the newest Apple product without putting money aside for emergencies, you are pursuing the wrong American dream. Every time you use credit to pay for something, knowing full well that you will pay interest on it, you are risking your financial future and condemning yourself to a lifestyle that is worse than what your paycheck could provide. — Erik Wecks

An Apple executive told The New York Times, "We don't have an obligation to solve America's problems. Our only obligation is making the best product possible. — Robert B. Reich

We've got the best product pipeline that I've seen in my 25 years at Apple, — Eddy Cue

I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte. — Tony Fadell