Aligning Strategy Quotes & Sayings

Minding the gap is a daring strategy. We have to pay attention to the space between where we're actually standing and where we want to be. More importantly, we have to practice the values that we're holding out as important in our culture. Minding the gap requires both an embrace of our own vulnerability and cultivation of shame resilience - we're going to be called upon to show up as leaders and parents and educators in new and uncomfortable ways. We don't have to be perfect, just engaged and committed to aligning values with action. — Brene Brown

Once management is on board, the sales team needs to understand the rationale behind the micromarket strategy and have simple tools that make it easy to implement. That means aligning sales coverage with opportunity and creating straightforward sales "plays" for each type of opportunity. — McKinsey Chief Marketing & Sales Officer Forum

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer.

This process aligns strategy to brand story to the buyer's actual experience on their customer journey.

These easy-to-tell stories reveal the opportunities and gaps in the customer's experience versus the current marketing & sales process.

These legends communicate the brand's story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom.

Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line. — Bryan Eisenberg