Quotes & Sayings About Advertising Techniques

Young people are threatened ... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire. — Pope John Paul II

Attempt to influence public opinion by means of newspapers, radio, television, and advertising are based on two factors. On the one hand, they rely on sampling techniques that reveal the trend of "opinion" or "wants"-that is, of collective attitudes. On the other, they express the prejudices, projections, and unconscious complexes (mainly the power complex) of those who manipulate public opinion. But statistics do no justice to the individual. Although the average size of stones in a heap may be five centimeters, one will find very few stones of exactly this size in the heap. — C. G. Jung

Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process. — Theodore Kaczynski

Subliminal perception is a subject that virtually no one wants to believe exists, and
if it does exist
they much less believe that it has any practical application ... The techniques are in widespread use by media, advertising and public relations agencies, industrial and commercial corporations, and by the Federal government itself. — Wilson Bryan Key

The fact is that the modern implementation of the prison planet has far surpassed even Orwell's 1984 and the only difference between our society and those fictionalized by Huxley, Orwell and others, is that the advertising techniques used to package the propaganda are a little more sophisticated on the surface.
Yet just a quick glance behind the curtain reveals that the age old tactics of manipulation of fear and manufactured consensus are still being used to force humanity into accepting the terms of its own imprisonment and in turn policing others within the prison without bars. — Paul Joseph Watson

The notion of carefully wrought bullshit involves, then, a certain inner
strain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right. — Harry G. Frankfurt

To ensure that no one gained an advantage over anyone else, commercial law [in the 14th century] prohibited innovation in tools or techniques, underselling below a fixed price, working late by artificial light, employing extra apprentices or wife and underage children, and advertising of wares or praising them to the detriment of others. — Barbara Tuchman

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process. — Anita Roddick