Advertising Product Quotes & Sayings

The best ads are about the customer and how the product will change his life. — Roy H. Williams

In his 1903 book 'Psychology of Advertising', [Walter Dill Scott] argued that 'the effect of modern advertising is not so much to convince as to suggest.' So-called reason-why advertising was a blunt instrument compared with 'atmosphere advertising', which would associate a product with the viewer's subconscious desired: to be well liked, to be healthy, to possess, to succeed. — Michael Blanding

Manufacturers these days have peculiar problems: a package may recommend the virtues of its product by voice only, for it is not allowed to grab the customer by the sleeve or collar. — Stanislaw Lem

The most advertised commodity is not always intrinsically the best; but is sometimes merely the product of a company, with plenty of money to spend on advertising. — Emily Post

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world. — Marc Andreesen

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea. — Stan Freberg

Functions of advertising To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution Too increase brand preference and loyalty To reduce overall sales cost Creates new demands — Prashant Faldu

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word. — Ryan Holmes

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. — David Ogilvy

In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them! — Ann Bridge

Advertising is a tax for having an unremarkable product — Robert Stephens

Marketing is what you do when your product is no good. — Edwin H. Land

Aesthetic isn't simply about good design for good design's sake. — Noah Kerner

This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same. — James Webb Young

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself. — Penelope Cruz

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. — David Ogilvy

Businesses are, in reality, quasi-religious sects. When you go to work in one you embrace a new faith. And if they are really big businesses, you progress from faith to a kind of mystique. Belief in the product, preaching the product, in the end the product becomes the focus of a transcendental experience. Through "the product" one communes with the vast forces of life, nature, and history that are expressed in business. Why not face it? Advertising treats all products with the reverence and the seriousness due to sacraments. — Thomas Merton

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product. — Ludwig Von Mises

Make a Fair Product for a Fair Price, then Tell the World. — William Wrigley Jr.

Advertising agencies primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second. — Mark Jackson

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, I'm the kid who couldn't play competitive games. I'd much rather design and sell products so good and unique that they have no competition. — Yvon Chouinard

You don't have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact. — David Neeleman

So that's our approach. Very simple, and we're really shooting for Museum of Modern Art quality. The way we're running the company, the product design, the advertising, it all comes down to this: Let's make it simple. Really simple." Apple's design mantra would remain the one featured on its first brochure: "Simplicity is the ultimate sophistication. — Walter Isaacson

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. — David Ogilvy

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. — Will Rogers

The brand of the future ... is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan. — Seth Godin

If you have an idea, you will likely have difficulties during the process of
realization regardless of the type of idea (scientific idea, invention idea,
business idea, new product idea, brand idea, advertising idea, etc.). — Eraldo Banovac

Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it. — Stephen King

Each group was required to propose its own "fitness function" - a linear equation that it could use to measure its own impact without ambiguity. For example, a two-pizza team in charge of sending advertising e-mails to customers might choose for its fitness function the rate at which these messages were opened multiplied by the average order size those e-mails generated. A group writing software code for the fulfillment centers might home in on decreasing the cost of shipping each type of product and reducing the time that elapsed between a customer's making a purchase and the item leaving the FC in a truck. Bezos wanted to personally approve each equation and track the results over time. It would be his way of guiding a team's evolution. Bezos was applying — Brad Stone

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers. — Soumeet Lanka

Good advertising can make people buy your product even if it sucks ... A dollar spent on brainwashing is more cost-effective than a dollar spent on product improvement. — Scott Adams

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product. — David Ogilvy

When developing a site you want to determine your selling price. With this in mind you want to develop a larger site that has a lot of content and will generate you enough money if doesn't sell. If you do sell it you will want to make at least 12 months of income from the sale. So for example if your site is making $10,000 a month you may want to price it at $120,000.00. If your site is making you $1000 a month you may want to sell it for $12,000.00. The best sites that you can make are ones that generate income on a monthly basis. This can be from advertising, membership sales and product sales. The niche that you sell should be hot enough to sustain new members as well as keep current members — Eric Rovelto

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. — Eric Ries

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction. — Charles Kettering

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. — Leo Burnett

Seven pillars make or kill a brand,' says Goenka. 'Packaging, pricing, product, promotion, distribution, advertising, and margins to retailers. We ensure there is equal focus on all these aspects. — Nikhil Inamdar

Advertising is to a genuine article what manure is to land, - it largely increases the product. — P.T. Barnum

The object of advertising is to get people to feel better about the product you're selling. — Jerry Della Femina

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous. — David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. — David Ogilvy

My agent, Debbie, saying, 'Don't get involved in advertising.' She gets so many calls a day about me promoting a product, but I am really pleased I have never gone down that route. I don't want somebody else to make a saucepan with my name on it. — Delia Smith

A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable. — Edward Bernays

Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash. — Leo Burnett

Advertising agencies used to serve as their clients' eyes and ears in the marketplace. Was there a need for a new product? Was a service now more popular in the suburbs than the cities? Were more men using a household cleanser than women? The ad agency's research department was usually the first, and often the only, source for such information. — Randall Rothenberg

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style. — Adam Kluger

The effectiveness of advertising depends on the amount and kind of product information available to consumers ... advertising will be more successful the more impoverished the consumer's information environment. — Michael Schudson

The businessperson can therefore know the exact dollar profit on a product, but not the exact dollar value of the brand, the advertising, or, indeed, the quality of the product. — James Adams

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. — David Ogilvy

In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow. — Daniel J. Boorstin

Nothing kills a bad product faster than good advertising. — Jerry Della Femina

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times. — Akio Morita

The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising. — David Ogilvy

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. — Jerry Della Femina

I suppose that one of the psychological principles of advertising is to so hammer the name of your product into the mind of the timid buyer that when he is confronted with a brusk demand for an order he can't think of anything else to say, whether he wants it or not. — Robert Benchley

All television is an advertisement - that's why it exists. It wasn't the art-form first and then the commerce - it was that they could put on entertainment long enough to distract people into looking at products. It's for focusing people on advertising and separating you from money in some way. Some people forget that. The side product is that we get some great eye candy. TV is the best it has ever been right now. I don't have a problem with that since it's what keep us employed. — Chris Hardwick

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

When I lecture kids, I say, 'You've got to be ambitious by the advertising - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do. — George Lois

Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana. — Kim Thayil

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer. — Jay Chiat

A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal "profile" for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience's needs if they did not present a tolerably realistic portrayal of the world. But their "societal purpose" also requires that the media's interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups. — Noam Chomsky

Architects are today routinely indoctrinated against the dumb box. Even advertising urges us to "think outside the box." Why? Because it is thought we all hate the box for being too dumb, too boring, and we want to escape it. If we do escape, by buying the advertised product, we usually find ourselves inside another dumb box populated by boring people just like us. It is clearly possible to live an extraordinary life inside a dumb box. Question: is it possible to lead an extraordinary life in anything other than a dumb box? — Lebbeus Woods

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. — David Ogilvy

In practice, ship and iterate means that marketing programs and PR pushes should be minimal at launch. If you are in the restaurant business, you call this a soft opening. When you push the babies out of the nest, don't give them a jetpack or even a parachute - let them fly on their own. (Note: This is a metaphor.) Invest only when they get some lift. Google's Chrome is a great example of this - it launched in 2008 with minimal fanfare and practically no marketing budget and gained terrific momentum on its own, based solely on its excellence. Later, around the time the browser pushed past seventy million users, the team decided to pour fuel on the fire and approved a marketing push (and even a TV advertising campaign). But not until the product had proven itself a winner did it get fed. — Eric Schmidt

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered. — Jim Goetz

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling. — Gore Vidal

GDCC M. Wolf has a dehumanized approach to demand. Demand is not an animal. Manipulating it veers on totalitarianism. The natural order is that people demand - or, more precisely, desire - the product of their work. This natural - and beautiful - order can momentously be tampered with by well-meaning or not so well-meaning people. Needs can be decreed by tyrants, cravings can be artificially aroused by advertising gurus and affordability can be engineered by economists through debt. But the end result is alienation. Serf8973521 — Cathal Haughian

It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising. — Cameron Johnson

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again. — Jerry Della Femina

Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this. — Bill Wyman

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy. — David Ogilvy

Sometimes when you work in advertising you'll get a product that's really garbage and you have to make it seem fantastic, something that is essential to the continued quality of life. — Augusten Burroughs

One can often trace the sources of a brand personality-here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent. — Stephen King

Advertising doesn't create a product advantage. It can only convey it. — William Bernbach

If you make a product good enough ... the public will make a path to your door, says the philosopher. But if you want the public in sufficient numbers, you would better construct a highway. Advertising is that highway. — William Randolph Hearst

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality. — Roelof Botha

With the explosion of technology over the last 15+ years, we are in the process of a complete paradigm shift in regards to how we communicate in our marketing, public relations and advertising. Social Media has forever changed the way businesses and customers communicate and the beauty of it is that, through your channels, you can reach your audience directly and at lightning speed. Social Media has also changed the way customers make their buying decisions. Pinterest, Google+, Twitter, YouTube, and Facebook, have made it easy to find and connect with others who share similar interests, to read product reviews and to connect with potential clients. Within these networks there is an amazing and wide open space for your unique voice to be heard. As the web interacts with us in more personal ways and with greater portability, there is no time better than the present to engage with and rally your community. — Kytka Hilmar-Jezek

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. — Leo Burnett

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value. — Eric Schmidt

The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. You're just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. — Seth Godin

Art work is inconclusive. It opens your mind up. At least, that's what I hope it does. And advertising, using exactly the same photograph, closes things down. It makes it conclusive. It sells a product, and that is its primary function. — Alison Jackson

It's always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts. — Andy Clark

In this day and age, love is temporary and marriage is unnatural
the product of Madison Avenue advertising executives and television producers. — Michael Palmer

Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection? — Bill Watterson

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service. — Brian Tracy

When advertising is involved, you, the user, are the product. — Jan Koum

Advertising never sold a bad product twice. — Dorothy L. Sayers

The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders - in every nation. Today, for example, in the United States, the two political parties have decided to employ public relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product. — Richard P. Feynman

Great advertising, in and of itself, becomes a benefit of the product. — George Lois