Gary Brecher Quotes & Sayings

One of the reasons not to have a big long war with your traditional enemy is that you're not thinking about the third party, and it's always the third party that benefits. — Gary Brecher

I love that name. A country named Chad. Sounds like somebody who lived next door to the Brady Bunch. But if Chad actually lived next door to the Bradys, Greg would be roasting over a slow fire and Marcia would be standing naked on an auction block, because Chad is one of the hungriest, craziest, most desperate places on the planet. — Gary Brecher

War is just demographics in a hurry. — Gary Brecher

1. Most wars are asymmetrical or irregular.
2. In these wars, the guerrillas/irregulars/insurgents do not aim for military victory.
3. You can not defeat these groups by killing lots of their members. In fact, they want you to do that.
4. High-tech weaponry is mostly useless in these wars.
5. "Hearts and minds," meaning propaganda and morale, are more important than military superiority.
6. Most people are not rational; they are tribal: "My gang yeah, your gang boo!" It really is that simple. The rest is cosmetics. — Gary Brecher

It's always the same story: It's not 'violence' until somebody hits you back. Till then, you don't notice your guys hitting the other tribe. That's just normal background noise. It takes blood, buckets of it, to get a person's attention. And not just anybody's blood--it's gotta be your own, or that of a close relative. Otherwise it's just spots on the sidewalk. — Gary Brecher

Just ask the Iraqi Kurds and the Shia of the South. When the Kurds responded to US provocations, leaflet campaigns, and promises by rising up against Saddam in 1991, Bush Senior let them be slaughtered. I was in touch, occasionally, with someone in the DIA who'd taken part in getting the Kurds to rise up, and asked him how he could live with himself after that. He shrugged and said, "They're just animals." Which made me sick, actually. — Gary Brecher