Quotes & Sayings About Advertising Positive

It's not about how much money you have. It's not about the physical. It's about male role models. When a young boy feels secure and can watch and learn and receive praise from a man he admires, that boy will become a real man. All the money in advertising and all of the crazy superstars in this world can't touch that. When a boy hears words like "I love you", "You're great", "You're daddy's little man", "You're growing up", "I'm so proud of you because...", from a male figure they admire, they will gain a positive and healthy self image that will last them a lifetime. — Wayne Reese

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. — Susan Wojcicki

Philosopher Jean Baudrillard made a similar observation about the use of material goods as symbols of immaterial values. He noted that any given material object has two kinds of value: it has use value (the amount of utility which can be derived from the good), and it has sign value (a value based on what the object means to the person who owns it.) Advertisers constantly attempt to increase the amount that people will pay for products by infusing them with artificial sign value. Emotional branding, for example, is the practice of using images to link a product with a positive emotional state, so that people will unthinkingly purchase the product when they crave the emotion. — Melinda Selmys

After the alarm clock, it is the turn of Mr Kellogg to shame us into action. 'Rise and Shine!' he exhorts us from the Corn Flakes packet. The physical act of crunching cornflakes or other cereals is portraied in TV advertising as working an amazing alchemy on slothful human beings: the incoherent, unshaven sluggard (bad) is magically transformed into a smart and jolly worker full of vigour and purpose (good) by the positive power of cereal. Kellogg himself, tellingly, was a puritanical health-nut who never had sex (he preferred enemas). Such are the architects of our daily life. — Tom Hodgkinson