Advertising Copy Quotes & Sayings

Politicians, real-estate agents, used-car salesmen, and advertising copy-writers are expected to stretch facts in self-serving directions, but scientists who falsify their results are regarded by their peers as committing an inexcusable crime. Yet the sad fact is that the history of science swarms with cases of outright fakery and instances of scientists who unconsciously distorted their work by seeing it through lenses of passionately held beliefs. — Martin Gardner

Children, to me, are of the utmost importance. They're really the future, aren't they? — Nicolas Cage

You have that one basic string, but it can vibrate in many ways. But we're trying to get a lot of particles because experimental physicists have discovered a lot of particles. — Edward Witten

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars. — Nadine Gordimer

Without a conscious thought to do so, he went down on his knees in front of her, grasping both her hands. If she wouldn't look up at him, she could
look down at him. Her tiny, surprised intake of breath caught in the air between them. He lifted her knuckles to his lips, aching so hard to touch
some part of her. Being away from you has been ... hell. I could wax poetic and tell you it's been like being torn away from my own soul, or missing a
shard of my heart, but in the end it's been absolute torment. I'm missing all those things if I'm not with you. — Cherrie Lynn

I could get a job in an advertising agency. I'll write copy telling people to eat more cornflakes and smoke more and more cigarettes and buy more refrigerators and automobiles, until they explode with happiness. — Sloan Wilson

[Huxley's Perennial Philosophy is concerned with] the need to love the earth and respect nature instead of following the example of those who 'chopped down vast forests to provide the newsprint demanded by that universal literacy which was to make the world safe for intelligence and democracy, and got wholesale erosion, pulp magazines, and organs of Fascist, Communist, capitalist, and nationalist propaganda.' He attacked 'technological imperialism' and the mechanisation which was 'increasing the power of a minority to exercise a co-ersive control over the lives of their fellows' and 'the popular philosophy of life ... now moulded by advertising copy whose one idea is to persuade everybody to be as extroverted and uninhibitedly greedy as possible, since of course it is only the possessive, the restless, the distracted, who spend money on the things that advertisers want to sell. — Nicholas Murray

C++ tries to guard against Murphy, not Machiavelli. — Damian Conway

Posthuman. It was a word that came up in the media every five or six years, and it meant different things every time. Neural regrowth hormone? Posthuman. Sex robots with inbuilt pseudo intelligence? Posthuman. Self-optimizing network routing? Posthuman. It was a word from advertising copy, breathless and empty, and all he'd ever thought it really meant was that the people using it had a limited imagination about what exactly humans were capable of. — James S.A. Corey

The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy. — Lewis H. Lapham

If you are one of the hewers of wood and drawers of small weekly paychecks, your letters will have to contain some few items of news or they will be accounted dry stuff ... But if you happen to be of a literary turn of mind, or are, in any way, likely to become famous, you may settle down to an afternoon of letter-writing on nothing more sprightly in the way of news than the shifting of the wind from south to south-east. — Robert Benchley

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. — David Ogilvy

American grammar doesn't have the sturdiness of British grammar (a British advertising man with a proper education can make magazine copy for ribbed condoms sound like the Magna goddam Carta), but it has its own scruffy charm — Stephen King

People think I'm selling feminism in my books, but what I'm really doing is writing advertising copy for expensive private colleges that most women can't afford anyway. Oh, and try to find a job with a major in English literature. No luck? Joke's on you, sucker! — Mary Gordon

Jen's Mum Will Write
Jen's mum writes advertising copy.
She specializes in white goods:
washing machines, dryers, fridges,
freezers, dishwashers.
She hates these appliances
hulking
in corners,
power-hungry and fractious.
One day, she will have a wood stove,
and she'll write about things that matter-
she will write about birth and death,
about love and the absence of love,
about fathers and children,
about mothers and daughters,
about lovers and friends.
She'll write about the whole goddamn
wonderful, awful business
of loving and being loved — Margaret Wild

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy. — Roy H. Williams

Copywriting probably did make me a commercial writer. Nobody wants to read advertising copy, so you have to keep it punchy; you almost have trick them into reading it. You have to make every sentence work. — Liane Moriarty

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy. — Louis Kronenberger

Everything is destined to reappear as simulation. Landscapes as photography, woman as the sexual scenario, thoughts as writing, terrorism as fashion and the media, events as television. Things seem only to exist by virtue of this strange destiny. You wonder whether the world itself isn't just here to serve as advertising copy in some other world.' Jean Baudrillard, — Philip K. Dick

Such exaggerations have been so common that the public takes them with a grain of salt and partly excuses them as being due to the advertiser's license of self-assertiveness. Nevertheless, the fact remains that superlative generalities are weak arguments and far less convincing than a statement of facts. Much advertising copy would be improved immensely by doing away with brag and substituting actual facts about the merits of the article. — Daniel Starch

Love the people who love you back. — Laura Ruby

With what moral authority can [the US] speak of human rights ... the rulers of a nation in which the millionaire and beggar coexist; where the Indian is exterminated; the black man is discriminated against; the woman is prostituted; and the great masses of Chicanos, Puerto Ricans, and Latin Americans are scorned, exploited, and humiliated ... Where the CIA organizes plans of global subversion and espionage, and the Pentagon creates neutron bombs capable of preserving material assets and wiping out human beings. — Fidel Castro

I had never thought of advertising as a life work, though I had on the side, written some very successful copy. — Bruce Barton

Your faith should go ahead of your prayer — Sunday Adelaja

I wrote for magazines. I wrote adventure stuff, I wrote for the 'National Enquirer,' I wrote advertising copy for cemeteries. — Walter Dean Myers

Deadly emotions, buried alive, never die. — Joyce Meyer