Quotes & Sayings About Advertising Campaigns

You should consider search-based campaigns as the foundation of your online advertising. This is because search advertising typically sees higher conversion rates and better return on investment (ROI) than display or social campaigns. — Benjamin Mangold

In the ever accelerating world of the Internet, e-campaigning has gone from a novelty to a necessity in less than a year. With increasing sophistication and urgency, campaigns are using the Web as a bulletin board, advertising medium and organizing tool. — Howard Fineman

It is a testament to the effectiveness of advertising campaigns funded by the animal-user industries that a diet that is bad for us and harmful to the planet is thought of as "normal" and a diet that promotes health, happiness, and well-being is thought of as alternative, abnormal, or faddish. In fact, these days it is relatively easy to find vegetarian options in many restaurants and supermarkets, though you may have to ask. — Sharon Gannon

Increasingly, it's actresses doing the big fashion advertising campaigns, and now there's no distinction between actresses and models. — Romola Garai

Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind. — Brian Eno

The brand of the future ... is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan. — Seth Godin

If you want to be a model, then you should probably become an actor. That's the only way to get hired to do the great advertising campaigns that are really interesting or the magazine covers, and it's hard to build a name for yourself as a model without those things. — Stephanie Seymour

One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster. — John Michael Greer

Simplicity is the ultimate sophistication
Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true. — Steve Jobs

Yes, advertising for lack of a better word. With one war ending and the new Korean War heating up, people around the country are tired of constant fighting and need encouragement to get into a new war. I'm one of the guys who plans and organizes the campaigns aimed at keeping the U.S. Citizens feeling good about their military." Turning — Sam B. Miller II

It's fairly obvious, since Richard Nixon, that there is no such thing as a fair deal for any voter in the United States
You're just not gonna get it. It's a joke
the people that you vote for, they're the next best thing to criminals. But of course they have money for advertising campaigns that make them look a little bit better than they actually are. — Frank Zappa

the Apple Stores' sleek minimalist design and close control over the consumer experience, the omnipresent advertising campaigns, the price positioning as a maker of premium goods, and the lingering nimbus of Steve Jobs's personal charisma all contribute to a perception that Apple offers products so good as to constitute a category of their own. — Peter Thiel

Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns. — Oliviero Toscani

It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars. — Noam Chomsky

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man. — Oliviero Toscani

Communication has always been at the service of power. Michelangelo painted the Sistine Chapel for the Pope. Is it not an advertisement for the Church? I try to make the best pictures I can and sometimes they are used in advertising campaigns. — Oliviero Toscani

Regardless of the advertising campaigns may tell us, we can't have it all. Sacrifice is not an option, or an anachronism; it's a fact of life. We all cut off our own limbs to burn on some altar. The crucial thing is to choose an altar that's worth it and a limb you can accept losing. To go consenting to the sacrifice. — Tana French

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements. — John Caples

The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse. — Neil Postman

This is very American, too - the insecurity about whether we have earned our happiness. Planet Advertising in America orbits completely around the need to convince the uncertain consumer that yes, you have actually warranted a special treat. This Bud's for You! You Deserve a Break Today! Because You're Worth It! You've Come a Long Way, Baby! And the insecure consumer thinks, Yeah! Thanks! I AM gonna go buy a six-pack, damn it! Maybe even two six-packs! And then comes the reactionary binge. Followed by the remorse. Such advertising campaigns would probably not be as effective in the Italian culture, where people already know that they are entitled enjoyment in this life. The reply in Italy to "You Deserve a Break Today" would probably be, Yeah, no duh. That's why I'm planning on taking a break at noon, to go over to you house and sleep with your wife. — Elizabeth Gilbert

Paul Revere's ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication — Malcolm Gladwell

I started acting as a kid and doing advertising campaigns. I was probably 8 years old, and I really liked the attention. — Michiel Huisman

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I. — Barack Obama

We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations. — Jon Oringer

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories. — Anita Roddick

Three important characteristics of propaganda are that ( l ) it is intentional and purposeful, designed to incite a particular reaction or action in the target audience; (2) it is advantageous to the propagandist or sender which is why advertising, public relations, and political campaigns are considered forms of propaganda; and (3) it is usually one-way and informational (as in a mass media campaign), as opposed to two-way and interactive communication. — Nancy Snow

If you want meaning for your brand or company, dare to embrace conflict — Antonio Nunez Lopez

Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand. — Stephen Jin-Woo Kim

You don't defend national sovereignty with flags, cheap election rhetoric, and advertising campaigns. — Stephen Harper

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed. — Renzo Rosso

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns. — Richard Roeper