Aaker Quotes & Sayings
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Top Aaker Quotes
A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it. — David A. Aaker
A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. — David A. Aaker
Stanford professor Jennifer Aaker's work shows that setting obtainable goals is key to happiness. Instead of perfection, we should aim for sustainable and fulfilling. — Sheryl Sandberg
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it. — David A. Aaker