Aaker Brand Quotes & Sayings

A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it. — David A. Aaker

I remember us saying that we liked small houses, that proximity engendered closeness in a family. That nobody should be raised by a nanny or in day care. I remember us saying that time, not money, was the greatest resource. That everything would be all right. That the universe would provide. That belief was a force more powerful than gravity itself. — Jonathan Evison

Men ought either to be well treated or crushed, because they can avenge themselves of lighter injuries, of more serious ones they cannot; therefore the injury that is to be done to a man ought to be of such a kind that one does not stand in fear of revenge. — Niccolo Machiavelli

A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits. — David A. Aaker

There used to be a real me, but I had it surgically removed. — Peter Sellers

I don't think there's anything exceptional or noble in being philanthropic. It's the other attitude that confuses me. — Paul Newman

Plays are literature: the word, the idea. Film is much more like the form in which we dream - in action and images (Television is furniture). I think a great play can only be a play. It fits the stage better than it fits the screen. Some stories insist on being film, can't be contained on stage. In the end, all writing serves to answer the same question: Why are we alive? And the form the question takes - play, film, novel - is dictated, I suppose, by whether its story is driven by character or place. — Israel Horovitz

We always know which is the best road to follow, but we follow only the road that we have become accustomed to. — Paulo Coelho

I was a bookworm who aced every test - until third grade, when my teacher handed out a pop quiz about Jesus and the Apostles. — Caroline Leavitt

The knowledge of the past stays with us. To let go is to
release the images and emotions, the grudges and fears, the
clingings and disappointments of the past that bind our
spirit. — Jack Kornfield

I realise that I do not change the course of history. I am an actor, I do a movie, that's the end of it. You have to realise we are just clowns for hire. After I had success it was great, at first, not to worry about money. It was on my mind when I was growing up. — Leonardo DiCaprio

Music is a light! It can reach anywhere and it can touch anything! — Mehmet Murat Ildan

There is nothing everyone is so afraid of as being told how vastly much he is capable of. You are capable of - do you want to know? - you are capable of living in poverty; you are capable of standing almost any kind of maltreatment, abuse, etc. But you do not wish to know about it, isn't that so? You would be furious with him who told you so, and only call that person your friend who bolsters you in saying: 'No, this I cannot bear, this is beyond my strength, etc. — Soren Kierkegaard

It was great seeing Annie again. I realised what a terrific person she was and how fun it was just knowing her. And I thought of that old joke, you know. The guy goes to a psychiatrist and says, "Doc, my brother's crazy. He thinks he's a chicken." and the doctor says, "well, why don't you turn him in?" and the guy says, "I would, but o need the eggs."
Well, I guess that's pretty much now how I feel about relationships. You know, they're totally irrational and crazy and absurd and, but, err, I guess we keep going through it because most of us need the eggs. — Woody Allen

On the way back to Berea College, Deborah and William caught up on events, most of the time both talking at once. Mr. Caldwell listened and smiled, perhaps remembering his youth. — William Roy Pipes